A smartphone application that digitally stores loyalty cards and stamps has brought local startup Muappy to the top of the ICT Industry category of this year’s Brunei ICT Awards (BICTA).
The app which was named after the company gives users a space that fits all of their store membership cards, allowing them to claim promotional privileges or offers just a click away from their phones.
The novelty behind the app outstood 16 other contestants in the category, leading to Muappy being named as the winner at an event held at The Core, Universiti Brunei Darussalam (UBD) yesterday.
Winning the $10,000 cash prize, Muappy is set to pitch its app in the Asia Pacific ICT Alliance Awards (APICTA), which will be held in Vietnam from November 18 to 23.
Muappy’s Product Manager Aqilah Ali told The Bruneian that the app was also develop to address the inconvenience caused by having to carry too much loyalty cards in customers’ pockets.
“But leaving some cards behind on certain days may also lead to customers missing out on certain promotions,” she said.
“That was one of the reasons why we came up with this app. We don’t want people to worry about missing out the good things — we want everyone to be happy,
“This is also reflected on our company’s name. ‘Muappy’, which is a combination of the words ‘semua’ (everyone) and ‘happy’,” Aqilah added.
At the interim, Muappy is still in the process of beta-testing its app despite already garnering about 40 food and beverage vendors. Muappy expects the app to be fully operational in November.
Second spot in the category falls to e-commerce operator Buycour, who took home the cash prize of $5,000.
Meanwhile, a team of students from UBD topped the Tertiary Project category with its Medicine Dispenser that allows family members and healthcare professional to monitor patient’s medicinal intake.
“We surveyed 800 patients from the Hospital in Tutong and found that 50 percent of them did not adhere to their prescribed medicinal intake, either because they forgot to or they don’t understand how to,” Operations Manager Dr Asmah Husaini said.
“Out of this percentage, the average number of tablets a person needs to take is classified into eight, which may cause confusion among patients,” she added.
The dispenser, said Dr Asmah, aimed to address this. It allows healthcare professionals,caretakers or patients themselves to set a weekly schedule for when they need to take their medicines. The team however has yet to complete its first prototype.
“We are aiming to finish it sometime next year, targeting the private sector first and determine its market feasibility here based on our initial responses,” the operations manager said.
Coming in second in the category was the team from Universiti Teknologi Brunei (UTB), who managed to bring home the runner-up prize of $3,500 through its Stroke Recovery tool.
The School Category on the other hand was dominated by Maahad Islam Brunei’s waste management system – Rubbish on Demand (ROD), allowing it to bring home the category’s main prize of $3,000.
This year’s ceremony also saw the presentation of Special Awards to two recipients namely Flipidea who developed a ‘Research and Development Project’ that may benefit aspiring startups, and Ministry of Defence’s SCANEAT for ‘Big Data Analytics Technology’ award.
Berakas Secondary School was named the runner-up for this category with its Personal Mobile Medical Assistance (PMMA) system.
All winners and runner-ups of each categories will represent Brunei at the APICTA.
Presenting trophies and prizes to the winners was the Minister of Transport and Infocommunications Yang Berhormat Dato Seri Setia Abdul Mutalib Pehin Orang Kaya Seri Setia Dato Paduka Haji Mohammad Yusof.
The Bruneian | BANDAR SERI BEGAWAN