From left: CEO Oliver Dlouhý, CEO Tony Fernandes and Head of Airline Distribution Rajiv Kumar launching the promotional fare to Madrid at the launch of AirAsia’s online offering to include other airlines on Image:

AirAsia has expanded its online offering to include flights on other airlines as it transforms into Asia Pacific’s leading travel and lifestyle platform.

Announced in partnership with leading travel technology company, destinations such as London, Dubai, Madrid and Auckland are now available to the more than 50 million unique monthly users who choose to book flights, hotels, activities and more on CEO Tony Fernandes said, “Today is an unbelievable day. When we started AirAsia as a low-cost airline back in 2001, I never thought one day we would be selling our competitors. But if there’s one thing I’ve learned, it’s never say never. Never say never and believe the unbelievable. Today, with the help of, we are reinventing ourselves as more than just an airline, bringing to life our vision for to be the region’s one-stop travel shop.” Head of Airline Distribution Rajiv Kumar said, “In addition to the strategic partnership with, which is focused on content and technology sharing, we are also exploring opportunities to partner directly with airlines and companies who complement our existing network and travel services beyond Asia Pacific.”

Powered by, AirAsia’s website users will be able to book travel on more than 100 airlines to destinations currently not served by AirAsia, including Europe, Australia, New Zealand, the Middle East and the Americas. CEO Oliver Dlouhý said, “I’m extremely proud that has been selected to power AirAsia’s transformation and its ambition to make a leading travel and lifestyle platform. We have an abundance of airlines and ground carriers at our disposal and together with AirAsia and its enormous customer base, we are proud to be able to open their platform to the rest of the world.”

To celebrate the announcement and its partnership with Davis Cup by Rakuten, which takes place on 18-24 November 2019 in Madrid, Spain, AirAsia has kickstarted a global marketing campaign featuring its very own Spanish Allstar, Head of Product Pablo Sanz Salcedo


The campaign was launched at AirAsia’s global headquarters RedQ in Kuala Lumpur on Friday to much fanfare with a promotional all-in return fare to Madrid from Kuala Lumpur, Bangkok, Jakarta and Sydney from just RM99/THB999/IDR333,000/AUD199* (USD25). A secondary promotional all-in return fare of RM499/THB4,999/IDR1,699,000/AUD399* (USD125) will also be marketed for guests who miss out on the initial fare offer.

The campaign comes off the back of the company’s reorganisation, which separates AirAsia’s airline operations from its travel and lifestyle arm, Since the reorganisation was announced in August this year, more than 700 Allstar staff have been recruited, and in addition to being based across Asia Pacific, a new campus will open in central Kuala Lumpur early next year.

* Maximum 2 passengers per transaction. Flights are operated by third party airlines and available for booking from Kuala Lumpur, Bangkok, Jakarta and Sydney on 16 November 2019 only. terms and conditions apply. Available for booking on web only.

The Bruneian | SEPANG


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