A screenshot of the AOSD website. Source: AOSD

ASEAN will be launching the inaugural ASEAN Online Sale Day (AOSD) on ASEAN Day, August 8, the first time that an online shopping event will be conducted on a region-wide scale, in an effort to boost digital trade among member countries.

Accessible through the AOSD website http://aseanonlinesaleday.com/ which was officially launched on July 15 by the Coordinating Committee on E-Commerce, the AOSD will feature nearly 150 e-commerce businesses across the ASEAN member states.

Through their respective pavillions on AOSD, participating businesses will be offering a large range of goods and services at promotional or discounted rates.

Supported by the Ministry of Transport and Infocommunications (MTIC) and the Authority for Info-communications Technology Industry of Brunei Darussalam (AITI) local e-Commerce vendors taking part in the AOSD include shopautogadget.com, Babakimpo.com, Beastmode.com.bn, Buycour.com, J3smart.com, kadairuncit.com, Mumtazcollections.com, Naindah.com, Qafahaus.com, Healthybeauty365bn.com and Weelago.com.

“Amidst the COVID-19 pandemic, e-commerce has been a bright spot of growth as consumers and businesses increasingly turn online,” read a press statement by AITI.

Image: Courtesy of AITI

“The inaugural AOSD seeks to further boost these trends and encourage consumers and businesses to actively interact and conduct commercial transactions on reputable and secured e-marketplaces or platforms operating across the region,” they added.

The AOSD would also support on-going efforts by ASEAN member states to facilitate trade and e-commerce, deepen digital integration and more importantly instill trust and confidence in ASEAN business, including MSMEs “who remain dynamic, resilient and open for business amidst COVID-19”.

“Digitalization and digital integration is becoming increasingly important for sustainable economic recovery and development in ASEAN,” the statement continued.

Citing a 2017 study by Bain & Company, the size of ASEAN’s digital economy is expected to reach 8.5% of GDP in 2025, up from 1.3% in 2015 and with the COVID-19 pandemic taking the world by storm, digital transformation shifted gear to an accelerated pace.

“Working from home, distant learning, video conferencing, e-banking, e-health and e-commerce are profoundly transforming our everyday lives, many of which have become part of the new normal during the pandemic,” added AITI.

“ASEAN is well-positioned to adapt to and leverage digital transformation as a driver of growth through its growing ecosystem comprising more than 300 million mobile and broadband users in the region,” they went on to say.

The AOSD will be held on ASEAN Day, August 8, annually to enhance stronger collaboration between stakeholders, including relevant governmental agencies, businesses and consumers to explore new policy initiatives and innovative technologies that promote e-commerce activities in ASEAN. – Wardi Wasil

A screenshot of the AOSD website. Source: AOSD

The Bruneian | BANDAR SERI BEGAWAN

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