Over 1000 travel and tourism industry players from ASEAN and beyond will be convening in Brunei next week as the country hosts the 39th ASEAN Tourism Forum (ATF) and Travel Exchange (TRAVEX), the world’s largest ASEAN destination, product and services showcase.

The annual tourism event will be held from January 12 – 16 at BRIDEX International Conference Centre involving all tourism industry sectors of the ASEAN member states.

For this year’s iteration, the forum will look to explore the future of ASEAN travel through the theme “ASEAN: Together Towards A Next Generation of Travel”.

Acting Director of the Tourism Development Department (TDD) Hj Zulzalani Hj Osman during a briefing with public transport providers said that ATF hosting is rotated annually among member countries, participated by delegates consisting of ministers and heads of ASEAN National Tourism Organisations (NTOs).


“Heads of the (tourism industry’s) private sector will also be present, not only from ASEAN but also, China, Japan, Korea, India, Russia and other countries,” he added.

The ATF will have two components, Hj Zulzalani added, the first of which involves governments and officials of member states through formals meetings between ASEAN NTOs and ASEAN tourism ministers.

The second component is TRAVEX. It facilitates the buying and selling of regional and individual tourism products of ASEAN member states while also providing opportunities for networking amongst the tourism industry players.

The calming natural environment of Temburong, a must-visit destination in Brunei. Image: Shutterstock

With the influx of international guests expected during ATF 2020, the Tourism Development Department and the Ministry of Transport and Infocommunications are working together to ensure that delegates will have a comfortable, enjoyable and more importantly, safe experience in the sultanate.

“The transportation providers will play an important role in giving the best and reliable service to approximately 1,500 delegates attending the event,” said Hj Zulzalani.

Moreover, the acting director said that there are numerous economic opportunities for transport providers during the ATF while imploring the attending bus operators, taxi associations, Dart, boat operators, river taxi operators and vehicles for hire operators to give their best and disciplined service. 

The Empire Brunei, one of the popular attractions for tourists when visiting Brunei. Image: Shutterstock

“The main areas which may require transportation for delegates will be around the hotels in Jerudong, the BRIDEX Hall, main tourist attraction areas such as the water village and the usage of boats to Temburong, leading to the Ulu Temburong National Park,” he added.

With Sunshine Borneo Tour and Travel as the appointed travel operator for the ATF 2020 delegates through event organiser TTG Asia Media, the tour company expressed keen interest to collaborate with other transport providers in providing services for the international guests.

For more information on the ATF can be obtained via the website

A view of Kampong Ayer with the RIPAS bridge in the background before its completion. Image: Shutterstock



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