Brunei December Festival can help businesses grow

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His Majesty Sultan Haji Hassanal Bolkiah, the Sultan and Yang Di-Pertuan of Brunei Darussalam launching the Brunei December Festival at Taman Haji Sir Muda Omar ‘Ali Saifuddien yesterday. Image: Ridhwan Kamarulzaman

BANDAR SERI BEGAWAN

The Brunei December Festival (BDF) launched at the capital yesterday can serve as an avenue for people to market their services and explore new niches to grow their businesses.

Deputy Permanent Secretary at the Ministry of Primary Resources and Tourism (MPRT) Wardi Hj Mohd Ali said the BDF also aimed to put local talents out so they can leverage on their skills to gain income.

“For instance, those knowledgeable in popular games can teach the public on how to play them and leverage on the trend,” he said.

“That way, instead of just playing games for fun, these people can also earn monies if they can find avenues where they can host their games regularly,” he added.

People playing a game during the launch of the Brunei December Festival at Taman Haji Sir Muda Omar ‘Ali Saifuddien on yesterday. Image: Ridhwan Kamarulzaman

Wardi also highlighted that the organisers including MPRT had included a drone race and an archery contest as one of its flagship events.

“In the past, these activities are only exclusive to those who can afford them, but by including them in the BDF, we hope they can target their niches well and progress,” he said.

Besides those activities, the BDF also featured unique competitions including paintball and arm-wrestling, with contests held at the regional level.

“At the same time, event managers could also take the BDF as a chance to plan for more activities and sell their tickets well,” he said.

A woman participating in a race during the launch of the Brunei December Festival at Taman Haji Sir Muda Omar ‘Ali Saifuddien on 02/12/18. Image: Ridhwan Kamarulzaman

“The event will definitely attract tourists, which also means business for them.  I won’t be surprised if there spinoffs like business matching sessions or partnerships to come out of the festival for them,” he added.

Wardi previously shared that the festival which is held for the second time in sultanate was mainly aimed at encouraging Bruneians to spend their holidays in their home country while also increasing the number of tourists coming to Brunei.

The festival which was launched at Taman Haji Sir Muda Omar ‘Ali Saifuddien featured 60 activities altogether – an increase from 40 last year.  MPRT is confident that it can achieve its target of 278,000 tourists this year as opposed to 258,955 last year.

The Bruneian