Brunei Halal Showcase aims to produce strong companies to capture global halal market

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Waqiuddin Rajak
BANDAR SERI BEGAWAN

The ongoing Brunei Halal Showcase is aimed at producing more local businesses who will be able to establish a strong foothold in the global halal market.

The five-day event, currently taking place at the International Convention Centre (ICC), is focused on developing businesses through networking sessions, investment talks and seminars as well as product promotion to the public.

More than 100 local and international entrepreneurs are participating in the event, with China and the Philippines sending strong delegates making the exhibition more lively and competitive.

Minister of Energy, Manpower and Industry Yang Berhormat Dato Seri Setia Dr Haji Mat Suny Haji Mohd Hussein taking a look at one of the products showcased at the ICC. Image: Waqiuddin Rajak

In addition, officials from Brunei’s Halal Food Control Division will also set up clinics on Saturday to attend to enquiries on halal certification issues.

Despite being primarily focused on the food and beverage sector, the exhibition is also showcasing some of Brunei’s notable halal businesses in pharmaceuticals, cosmetics and education.

Customers looking at products showcased at one of the booths at the Brunei Halal Showcase in the ICC. Image: Waqiuddin Rajak

The showcase, which is a collaboration between Universiti Islam Sultan Sharif Ali (UNISSA) and the Ministry of Energy, Manpower and Industry is open to the public from 9am to 9pm beginning yesterday.

Launching the event yesterday was the Minister of Energy, Manpower and Industry Yang Berhormat Dato Seri Setia Dr Haji Mat Suny Haji Mohd Hussein.

The Bruneian