MEMI Minister Yang Berhormat Dato Seri Setia Dr Haji Mat Suny Haji Mohd Hussein launching the PERDASAMA booths at BruHAS. Image: Waqiuddin Rajak

Brunei Halal Showcase (BruHAS) is back for the third time with more than 100 local and international businesses featuring their products and services at the Bridex International Conference Centre, Jerudong.

Besides food and beverage operators, exhibitors for the five-day event also include firms specialising in Halal cosmetics and health products, as well as those with established backgrounds in finance and education for those looking to get consultation services.

Among vendors showcasing products at BruHAS. Image: Waqiuddin Rajak

Director of Industry and Business Eco-system (IBE) Ministry of Energy, Manpower and Industry (MEMI) Hjh Mahayon Hj Mohd Taha said BruHAS was held to promote the awareness the halal economy eco-system within the region and provide market access to stakeholders involved.

Among products sold at the BruHAS. Image: Waqiuddin Rajak

“This includes awareness of the existing landscape for supply chain, logistics, technology, equipment, policy, systems and processes as well as integrated resource utilisation,” she said.

Director of Industry and Business Eco-system (IBE) Ministry of Energy, Manpower and Industry (MEMI) Hjh Mahayon Hj Mohd Taha

BruHAS, said the director, is also intended to become a platform for trade and networking among the regional Halal food manufacturing players, while also generate academic, intellectual and industry-based discussion that could lead to further growth to the industry throughout the region.

The showcase is also held simultaneously with the fourth international seminar on Halalan Thayyiban Products and Services (SAPPHAT IV) organised by Universiti Islam Sultan Sharif Ali (UNISSA).

Among those attending the launching. Image: Waqiuddin Rajak

In addition, there will also be a Halal Clinic organised by officials from the Ministry of Religious Affairs (MoRA) for those looking to know more about Brunei’s halal regulations and certification processes.

MEMI Minister Yang Berhormat Dato Seri Setia Dr Haji Mat Suny Haji Mohd Hussein highlighted in his speech that Brunei remained the top 15 Islamic economies in the world, according to the latest edition of Thomson Reuters’ Global Islamic Economy Report.

MEMI Minister Yang Berhormat Dato Seri Setia Dr Haji Mat Suny Haji Mohd Hussein delivering his speech. Image: Waqiuddin Rajak

“Brunei Darussalam is currently ranked among the top 15 out of 73 countries according to Thomson Reuters’ Global Islamic Economy Report for 2018-2019…Brunei’s Halal Food sector is ranked 7th, while its Halal Media and Recreation sector is ranked 10th and the Halal Pharmaceuticals and Cosmetics sector is ranked 6th,” the minister said.

The minister also outlined Brunei’s effort to amend the Halal Certificate and Halal Label Order in 2017, one of the efforts made to provide a conducive environment for business growth while ensuring a high level of trustworthiness in the halal sector.

Malaysian vendors showcasing products at BruHAS. Image: Waqiuddin Rajak

“In addition to benefiting from the existing ecosystem, Brunei is attractive in a number ways for potential investors seeking a base within the region. For example, our close proximity to ASEAN’s major Halal markets, comprising of Malaysia, Indonesia and Singapore; the trustworthiness and control of the Brunei Halal Certification and Permits to provide assurance to consumers; the low corporate income tax of only 18.5 percent which is the second lowest in the ASEAN region; no Personal Income Tax and no VAT or GST. In addition, there are competitively priced industrial sites for operations,” the minister said.

“We hope to see more Foreign Direct Investment (FDI) in the field of Halal product and services. We also hope that more partnerships can be forged between FDI companies and local Micro, Small and Medium Enterprises, as there is a vibrant and growing Halal industry here in our midst,” he added.

The Bruneian | BRUNEI MUARA

Advertisements