The Department of Economic Planning and Statistics (JPES) is pleased to announce that the annual nationwide mega sales event will start from 1 April to 26 May 2021.

Dubbed “Brunei Mega Sales 2021”, the much-anticipated period will run for 56 days, an essential time of the year for individuals to start preparing for the upcoming festive season.

This year, the event will commence one week earlier than in previous years to give retailers with the opportunity to play their part in boosting domestic economic activities as the economy recovers from the COVID-19 pandemic.

Image source JPES

Online businesses are also encouraged to participate to offer consumers with a greater range of products at competitive prices and shopping options, said JPES in a statement.

Financial institutions offering various credit cards are also encouraged to take part in the nationwide event.

JPES encourages businesses from all sectors to participate by offering attractive discounts for sale items and creative offers especially for made-in-Brunei products, in support of the national effort to boost economic growth through competitive business offerings to boost consumption and support local businesses.

Moreover, participating businesses will be featured in the PenggunaBijak mobile app to provide businesses with more publicity and visibility.

File photo: A kid seen passing a bottle of ketchup to a lady to be placed in the shopping trolley. Image: The Bruneian

The Department of Competition and Consumer Affairs (DCCA) in JPES reminds participants of Brunei Mega Sales 2021 to build consumer trust and create a positive experience of shopping locally by observing the Sales Regulations and the Consumer Protection (Fair Trading) Order, 2011.

This includes ensuring that pricing strategies are ethical and discounts offered are genuine so that consumers are not misled into having a false sense of savings.

The DCCA may request retailers for relevant data including presale price to be provided under the Sales Regulation during inspections. Businesses are required by law to provide credible data.

Falsifying discount pricing to mislead consumers or failing to produce information to prove valid discounts are offenses under the Consumer Protection (Fair Trading) Order and the Sales Regulations, which carries a maximum penalty of a $20,000 fine and imprisonment for 5 years.

Image: The Bruneian

Goods offered on sale in physical and online stores must also be clearly price-tagged in line with the Display of Prices Regulations, which ensures price transparency to enable consumers to make informed purchase decisions.

In line with the Cheap Sales Price Regulations, Sales Notices issued by JPES must be clearly displayed at each participating business premises or made readily available to the public on online platforms as an identification of legitimate participation to Brunei Mega Sales 2021.

Participating businesses are also reminded to adhere to the latest guidelines issued by the Ministry of Health (MOH), such as by providing appropriate and sufficient QR codes at their respective premises and by limiting the number of customers in the premises to a maximum of 1000 at any one time.

File photo: An array of household items being displaye for sale at a local store. Image: The Bruneian

Participation to Brunei Mega Sales 2021 is now open and businesses may submit their Notification Forms to JPES before 31 March 2021.

Notification Forms can be downloaded from the JPES website at and submitted via email to or to the JPES counter.

Any business inquiries can be directed to JPES through the PenggunaBijak mobile app, email ( or by phone (223 0223 during office hours). – Analisa Amu



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