Brunei Salebration (BSb) 2020 is set to kick off this Sunday on November 15 and will run until Chinese New Year’s Day on February 12 for a period of 90 days, announced the Department of Economic Planning and Statistics (JPES), Ministry of Finance and Economy.

The department encourages retailers from all sectors including home furnishing, clothing and footwear, health and beauty, sports and books, jewellers, department stores and others to take part in the annual end-of-year sales event by offering attractive discounts in supporting the national effort of stimulating shop-in-Brunei to bolster economic growth.

Courtesy of JPES

BSb 2020 commences two weeks earlier than usual as the government calls all retailers to play their part in boosting domestic economic activities following the COVID-19 pandemic, said JPES in a statement.

To increase participation, JPES welcomes greater involvement by registered online businesses with the aim of providing consumers with a larger choice of products at competitive prices and shopping options to meet their needs.

Image: Shutterstock

The list of participating stores will be featured in the JPES’s ‘PenggunaBijak’ mobile application to provide more publicity for businesses and increase their visibility to interested consumers.

The ‘PenggunaBijak’ mobile application can be downloaded for free for both iOS and Android devices.

Image: Shutterstock

JPES would also like to remind participants of BSb 2020 to conduct their businesses and sales activities in an ethical manner in compliance with the Consumer Protection (Fair Trading) Order, 2011 to maintain consumer confidence and build business credibility.

“Goods offered on sale in physical and online stores must be clearly price-tagged in line with the Display of Prices Regulations, which ensures price transparency to enable consumers to make informed purchase decisions,” highlighted the department.

In line with the Cheap Sales Price Regulations, Sales Notices issued by JPES must be clearly displayed at each participating business premises or made readily available to the public on online platforms as identification of legitimate participation to BSb 2020.

Moreover, participating retailers are reminded to adhere to the latest guidelines issued by the Ministry of Health (MOH), especially by implementing precautionary measures against COVID-19 such as body temperature screening, providing hand sanitisers and ensuring customers scan the QR code for BruHealth, among others.

Online businesses should also take health precautions when delivering to their customers such as providing no-contact delivery.

A wide variety of products available at a local store. Image: Azrina Zin

To participate in BSb 2020, businesses need only to submit a Notification Form to JPES which can be downloaded from JPES’s website at

Forms must be submitted no later than November 21 to the JPES building or by email to

Customers browsing the local store. Image: Ridhwan Kamarulzaman

Businesses wishing to participate in the sales event for a shorter duration of 64 days from November 15 to January 17, 2021 may contact JPES for further details.

Any business inquiries related to sales activities especially BSb 2020 can be directed to JPES through the “SmartConsumer” mobile application, email or by phone at 2230223 during office hours.



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