Bruneihalalfoods has just introduced their latest product range, the FlavaFroot beverages, which is now available at the newly-opened Soon Lee Mega Mart in Muara.

Coming in three flavours; strawberry, peach and apple, the new flavoured tea beverage was developed exclusively to cater to children’s taste buds and is endorsed as a ‘Healthier Choice’ due to its low sugar content.

CEO of of Ghanim International Corporation Dr Nur Rahman in an interview. Image: Courtesy of Bruneihalalfoods

CEO of Ghanim International Corporation Dr Nur Rahman said that the introduction of FlavaFroot beverages affirms bruneihalalfoods ambition to create extensive local products and realise the production and innovation capabilities of their local partners and manufacturers.

“By working together with proactive partners, we hope to continue creating innovative, high quality, competitively priced, convenient and healthier products for local and international market,” he said.

He added that with COVID-19 disrupting imports and retail supply chains across the region, it has opened up numerous opportunities to fulfill local demands.

“This has not only challenged our local capabilities to meet the required demand but poses as significant growth opportunities for us to step up to meet the short term demand,” continued Dr Nur Rahman.

At the same time, the opportunities presents would help afford Bruneian made products “a solid footing in the local market in the long run especially as our local products are able to compete with international brands”.

The CEO then went on to say that Ghanim will continue to work with local SMEs to develop, market and promote products to support the nation’s aspirations for food industry development growth, import substitution and export.

“FlavaFroot is the first that we are creating for children and we hope to continue growing our product portfolio in this category as we see massive opportunities to meet the growing requirement of this demographic,” he concluded. – Wardi Wasil

The Bruneian | BANDAR SERI BEGAWAN

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