Driven by the economic growth of the global sports industry, the Ministry of Primary Resources and Tourism (MPRT) recently launched the “Brunei Sports and Adventure” brochure and package, featuring recreational sports and adventure activities
The Brunei Sports and Adventure package, which consists of 15 activities, is a collaboration between the Tourism Development Department and tourism service providers.
Some of the activities include camping and glamping in the jungles of Temburong, mountain biking, an off-road 4×4 expedition, and various watersport activities such as banana boat rides, jet skiing and parasailing, as well as exciting team-building activities by Outward Bound.
“The sports industry is big business,” said MPRT Minister, Yang Berhormat Dato Seri Setia Hj Ali Apong in a speech during the launching ceremony held at the Royal Brunei Recreational Club.
“According to an online report of the Global Sports Industry from The Business Research Company, the sports market reached a value of nearly US$488.5 billion in 2018, having grown at a compound annual growth rate (CAGR) of 4.3 percent since 2014”.
With the launch, he added, the ministry wishes to create a stronger awareness of the available activities and adventures with hopes that they boost the local sports industry.
“Sports tourism can bring significant benefits to the hosts of these events… Economic spin-offs, both direct and indirect, are among these advantages”, the minister said.
The minister lauded the efforts that have been made by the Ministry of Culture, Youth and Sports (MCYS) in driving the development of the sports industry in the country.
“It is hoped that with continuous collaboration with MCYS, we are able to attract more sporting events into the country, capitalize on the facilities and generate a positive impact for Brunei”.
He concluded his speech by calling all relevant operators to conduct their outdoor activities safely and that “there should be little to zero impact on the environment and on our wild and marine life”.
The Bruneian | BANDAR SERI BEGAWAN