Brunei’s major oil and gas firms and the National Road Safety Council (MKKJR) recently held their first ‘Tell Everyone’ Road Safety Outreach Programme 2020 at the Chancellor Hall of Universiti Brunei Darussalam (UBD).
Besides Brunei Shell Petroleum (BSP) and Brunei Shell Marketing (BSM), the event also saw participation from Megamas Training Company and UBD – all joining hands to inculcate good road safety behaviours particularly amongst youth.
Launching the programme as the guest of honour was the Minister of Transport and Info-Communications Dato Seri Setia Abdul Mutalib Pehin Orang Kaya Seri Setia Dato Paduka Haji Mohd Yusof, as chairman of MKKJR.
Also present were Deputy Minister of Development Dato Seri Paduka Ar Haji Marzuke Haji Mohsin, Acting Vice-Chancellor of UBD Hajah Rubiah Haji Yacub and other senior government officials from MTIC, Brunei Shell Joint Venture (BSJV) companies and students.
BSP Head of HSE and Security and Chairman of BSJV Road Safety Committee Haji Osmera Haji Othman said in his welcoming speech stressed that road safety is not something to be taken lightly.
“The World Health Organization (WHO) cites that there are 1.35 million people who die each year from traffic deaths, equating to one every 23 seconds. Whatever the cause, the word ‘accident’ has a real negative connotation – it prepares us for the worst,” he said.
“Ironically, it should also prepare us beforehand. And that is the message that we want to deliver today: accidents are very much preventable,” he added.
The ‘Tell Everyone’ outreach programme, said Haji Osmera, is a one-day road safety awareness campaign which targets the most vulnerable group, in particular youth between the ages of 18 to 38 via engagements at higher education institutions throughout the country.
“We hope that you also become ambassadors and tell your friends and family because remember, it is the responsibility of all road users to abide by road safety rules and proper driving etiquette,” said Haji Osmera.
“Think of the lives you could and will save if you reminded your family and friends to wear their seat belts and not to exceed speed limits or text and drive,” he added.
The outreach programme focuses on communicating seven key road safety messages including to avoid speeding, wear seatbelts all the time, not to use mobile phones while driving and not to drive while being under the influence of drugs and alcohol.
It also urged people to wear helmets and proper attires while riding bikes and be aware of other vulnerable road users such as pedestrians, school-children, joggers and cyclists, and also to check tyre conditions regularly.
Activities arranged in the first outreach programme include MKKJR’s seatbelt convincer, a simulation of driving under the influence of drugs and alcohols and online stimulator exercise to test the effectiveness of driving while on the phone.
There were also games to assess road traffic behaviour and risk assessment and booths organised by non-profit organisations including the cycling association and PEMODA.
The Bruneian | BANDAR SERI BEGAWAN