Waqiuddin Rajak

IT takes more than just passion to run a business.

For several hours yesterday, participants of the Young Entrepreneurs Startup (YES) workshop 2018 listened to how startup founders Zeti Reza Hj Mohd Amin, Hj Mohd Khairul Yadiy Hj Damit and Mohd Zulhilmi Zainal first started their businesses as well gained insight on best practices exercised by the three.

They founded BruActiv, Kyna Ice Cream and Icon Marketing Consultancy respectively.

During a dialogue, all of the founders agreed that besides passion, a startup entrepreneur has to be knowledgeable in a bit of everything – because they will need to multitask to keep their business running.

From administrative tasks to logistics, then to marketing and public relations – a startup entrepreneur has to know what to do in to keep up their momentum.

A good startup entrepreneur, said the founders, are those possessing good understanding on the marketability of their products and services – and set their business strategies accordingly to the market trends in Brunei.

Besides from learning the markets, startup entrepreneurs were also urged to understand the policies surrounding their trades, and make use of the available platforms to better promote their products.

They were also reminded that starting a business does not mean to work non-stop; a good startup entrepreneur should know how to balance their work against their personal life, especially when the person has already started a family.

Besides from passion, patience and faith, said the founders, also play a role in determining the growth and sustainability of the startup businesses.

Organised by Creative Enterprising Bruneians (CEBs), the three-day YES Workshop 2018 aimed at providing a platform to connect young Bruneians aspiring to start businesses and help them better understand the latest entrepreneurial setups in Brunei.

CEBs was set up in 2015, and began its activities with business coffee chats before moving up to provide training programmes – with the latest one being an event management training programme held last year.

The Bruneian

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