Businesses cash in on World Cup hype

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A 3D football cake from Lof Cakes and Bakery. Image: Courtesy of Lof Cakes and Bakery

Analisa Amu

Business establishments in Brunei joined the World Cup hype as they set up screen projectors, promotions and pop up shops to accommodate football fans on the game’s final match last Sunday.

The biggest turnup was at mobile phone store Mobile World, which organised a two-day World Cup Festival at its premise over the weekend. The store pulled a huge crowd to its outdoor live screening of the final match at night.

The event was jointly organised with Big BWN Project and supported by Brunei Bean Bags and Stryve Gaming.

“We did this for the love of football and we wanted to create a community here at our centre so people can have fun with the games and activities prepared throughout the two days,” said Mobile World’s chief executive officer Aaron Lee.

A family enjoying a game of futsal at Mobile World’s World Cup Festival Sunday. Image: Analisa Amu

During the festival, customers had the chance to win mobile phones, gadgets and accessories by popping randomly filled 5,000 balloons dropped onto Mobile World’s showroom.

Other activities include PlayStation 4 FIFA 18 game tournaments, in which over 50 players competed for the top prize.

The festival was officiated by Tamerlan Munchaev, the counsellor of Russian Federation in Brunei.

Lee said that the store had other promotions since the start of the World Cup season such as the midnight crazy sale, which offered discounts of up to B$150 on new phones.

“The response was positive,” he added.

Tamerlan Munchaev (R) the counsellor of Russian Federation in Brunei, and Abdul Azim Rosli, chief operations officer of Big BWN Project, pose for a photo at Mobile World’s World Cup Festival Sunday. Image: Analisa Amu

Also receiving great reception was My Favoureat Kopitiam, whose cozy and football friendly ambiance pulled in football fanatics.

Sazali Mohd Ariff, the co-owner of the establishment, said that sales have more than doubled during the World Cup season.

“During the final match, we had about 100 people who came to watch and dine with us,” he added.

The eatery decorated its interiors with World Cup flags and placed two large screens for patrons to watch the live matches. It also extended its operating hours to 1am during game nights.

On top of that, customers who spent B$5 or more at the kopitiam were entitled to a lukcy draw, with prizes including a 32-inch LED TV, wireless speakers, stereo turntable and an Adidas Telstar 18 World Cup Top Relplique soccer ball up for grabs.

“We are planning to have something for the premier league,” said Sazali.

Lof Cakes and Bakery also joined the football fever with their specially baked 3D cakes and cupcakes with motifs inspired from the World Cup.

“People love the 3D soccer ball cake and they bought it for either birthdays or just for the football season,” said Agnes Jong, the bakery’s marketing executive

World Cup themed cakes at Lof Cakes and Bakery. Image: Courtesy of Lof Cakes and Bakery

The Bruneian