CF King Sales and Services Manager Ong Su Meng and Weelago founder Chris Wong posing for a picture. Image: The Bruneian

ASUS premium partner in Brunei CF King is looking to build an online presence in the sultanate through its newly established collaboration with local e-commerce vendor Weelago.

The partnership which was made official at the 24th edition of the Consumer Fair sees CF King listing its products on Weelago’s online platform, hoping that the avenue will drive sales for both parties while also strengthen their respective brands.

Sales and Services Manager Ong Su Meng told The Bruneian that CF King decided to partner with Weelago to test e-commerce platforms and see how well they can accommodate the company’s sales strategies and direction.

“We want to see if the online platform is right for us.  Weelago was chosen to become our first partner because it understood the kind of image we want – as it is also heading towards the same premium branding direction as us,” Ong said.

“Since the partnership is new to us, right now we want to see if online platforms are really the way for us to drive more sales.  If it does, then we may be looking to establish more partnerships with other e-commerce vendors in the sultanate,” he added.

For now, CF King is focusing on providing convenience for those wanting to get its products do not have the luxury of coming to its showroom in Kiulap, be it due to distance or any other commitments.

As of now customers can just choose and pay for any products they want through Weelago, and then opt for either pickup for another time or have the e-commerce site arrange for delivery services.



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