The Chinese Chambers of Commerce (CCC) recently announced its latest initiative, the Season Fair, a quarterly expo event that will gather local and international businesses to showcase their latest products while also expanding business opportunities for local entrepreneurs.

The Seasons Fair will be a six-day expo event that will be conducted four times a year according to the four seasons of Spring, Summer, Autumn and Winter, with its first event happening in June dubbed Seasons Fair: Family Fun, a Summer themed event catered for adults and children.

The Seasons Fair: Family Fun will be held from 15 to 20 June 2021 at the One City Shopping Centre and according to the CCC President Malcolm Lim Tiong Han is expected to draw a crowd of at least 700 daily.

Image: Courtesy of CCC

With 40 booths and products that include electronic goods, home appliances, cosmetics and clothing, the number of visitors is expected to increase to 3,000 during the weekend, with an approximate total of more than 5,000 visitors throughout the six-day event.

Lim explained that the CCC’s role is ultimately to provide business information and up-to-date business opportunities to local and international businesses, and in line with this, the true purpose of the Seasons Fair is to help businesses to explore opportunities by networking and capitalising on the latest market opportunities by interacting directly with consumers.

“CCC will be organising four seasonal fairs each year. Since F&B is excluded for the upcoming expo, we look forward to including F&B in the next expo,” he continued.

Source: CCC

“Due to COVID-19, it is expected that foreign business parties are not participating in this Seasons Fair. However, they can ship their products to Brunei where CCC can coordinate and assist in promoting their products,” added the CCC president.

Lim went on to say that the CCC will also be actively engaging with other local chambers of commerce as well as foreign embassies in Brunei Darussalam in order to take part in the upcoming or future Seasons Fair events as part of the event’s objective is to encourage domestic spending.

Speaking of the upcoming Seasons Fair, aside from vendors selling their wares, the event will also provide opportunities for family members to spend time together by participating in a series of entertaining and interactive activities to win fabulous prizes.

Image: Courtesy of CCC

Among the activities that will be included are lucky draw prizes, a kids’ colouring contest, interactive family quiz and games, free health screening and a blood donation drive, product demonstrations and showcases, sale promotions and many more.

Interested parties may contact +6738209798 or the CCC admin office at 2235494/5/6/ for more information.

CCC is a non-profit organization established in 1946 and is entering its 75th year of operation. Its members come from various industries such as manufacturing, insurance, legal, tourism, electronic, import and export, construction, retail, distribution, food and beverage industries.

THE BRUNEIAN | BANDAR SERI BEGAWAN

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