The World Of Flowers Co. Ltd Executive Deputy General Manager, Zheng Jia Quan (3rd L), GuoTong Group Managing Director, Chen Jian Tao (4th L) and GuoTong Group Deputy General Manager, Eyan Ou (3rd R) in a group photo during the launching ceremony of the Brunei International Flower Show 2019. Image: Waqiuddin Rajak

Chinese floriculture company, The World of Flowers, is keen to establish a foothold in Brunei to have better access towards Asian and ASEAN markets.

The establishment which originates from the Chencun town of Guangdong province was one of the exhibitors at the recent Brunei International Flower Show (BIFS) charming visitors with their display of vibrantly dyed Phalaenopsis orchids which came in the richest shades of blue, green and purple.

In an interview with The Bruneian, its Executive Deputy General Manager Zheng Jia Quan explained that they are one of China’s biggest whole supply chain flower companies which conducts flower research and development, trade as well as logistics.

The Guangdong Chencun The World of Flower Co. Ltd booth during the Brunei International Flower Show 2019 at Rimba Garden Central. Image: Ridhwan Kamarulzaman

Chencun town has a long history of flower production, dating back more than 2,000 years ago.

“With our experience in the floriculture industry, we would like to engage local companies, to share our ideas as well as our floral products which utilizes state-of-the-art technologies, hoping to bring more of our products here in Brunei in the future”, he said.

Among these products are the dyed Phalaenopsis orchids. Phalaenopsis orchids are naturally white and is a mainstay of the floriculture industry due to its large and long-lasting blooms. 

According to Zheng, The World of Flowers’ dyed orchids are named Macaroon orchids and they come in a variety of colours and patterns that are not present in nature, similar to its namesake.

Some of the dyed Phalaenopsis orchids by The World of Flowers Co. Ltd displayed during the Brunei International Flower Show 2019. Image: Waqiuddin Rajak

“The technique (of dyeing the Phalaenopsis) was formed in Holland, however we are among the only ones in Asia to produce these kinds of flowers, where the new blooms still retains its colour, albeit coming out a bit lighter”.

Zheng said that their showcase at the recent BIFS2019 was to gauge the market response and review the potential of their floral produce in the region, with the festival seeing participants from other international vendors. 

“We also want to educate the Bruneian public on the agrotechnologies and innovations that can be adopted by the floriculture industry; to show them that this industry also gives way to creative artistry, as we are consistently trying to come up with flowers that have unique colours or patterns”.

Colourful orchids displayed at the Guangdong Chencun The World of Flower Co., LTD booth. Image: Ridhwan Kamarulzaman

He went on to say that The World of Flowers are not just mere sellers, as they operate their own supply chain, adding that they are open to any form collaboration opportunities with local companies. 

Guangdong Chencun World of Flowers is a member of the Guotong Group, a large group of companies which provide logistics warehousing services that was established in 2004. 

The enterprise group’s main business includes agricultural products exhibition, logistics management, electronic commerce, import and export trade, commercial real estate development, park development and hotel exhibition, among others.

Colourful orchids on display at the Guangdong Chencun The World of Flower Co., LTD booth. Image: Ridhwan Kamarulzaman



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