Brunei’s first cryotherapy service provider, CryoX launched recently banking in on the sultanate’s reinvigorated sports and fitness scene in hopes of fostering a strong culture of rest and recovery among local athletes.
CryoX is the first company in Brunei Darussalam to provide the service of a Cryotherapy chamber to the public, often used by athletes for a more speedy recovery.
On the sidelines of the event, Founder and CEO, Hj Abdul Azeez Pehin Dato Hj Mohd Jaafar noted how health and wellness have become a rising trend in Brunei, resulting in an uptick of Bruneians taking up sports and fitness activities.
However, he added, there is still a lack of awareness on the importance of rest and recovery regimens, especially for those that are undertaking vigorous workouts – such as crossfit – either recreationally or for competition.
According to Hj Abdul Azeez, the Cryotherapy chamber – or the Cryosauna – produces hypercooled air that can drop as low as -185 degrees celcius, which rapidly lowers an individual’s skin temperature.
This temperature drop then prompts the body’s “fight or flight” instinct, which in turn causes the human brain to trigger a number of organ regulatory functions that stimulates the body’s natural healing abilities.
“We do believe in the benefits (of Cryotherapy), especially in how it encourages (muscle) recovery, however, we do recognize that this is something totally new for Brunei.
“In a sense, we do have to create a stronger awareness (among the Bruneian public) on the treatment, we have to educate (the masses) because this service does not only benefit athletes, it can help everyone”.
Besides pain relief and muscle healing, the Cryosauna treatment also helps reduce inflammation, improve symptoms of eczema, treat migraine headaches and is also capable of treating individuals with arthritis.
CryoX also features the Normatech Compression therapy which employs the NormaTec PULSE Massage Pattern – a sleeve that goes over the lower limbs – which promotes blood flow activity through pulse massage patterns.
This form of therapy helps decrease muscle tension and inflammation and also reduces swelling and water accumulation in the lower limbs.
The newly launched Cryotherapy centre sports two physiotherapy rooms, as “Cryo works the best when done in conjunction with another form of recorvery,” added Hj Abdul Azeez.
The founder intends to collaborate with local physiotherapists, hoping to provide a platform for them to conduct their own practice at CryoX.
“There are many physiotherapists in Brunei, who operate from home. We want to collaborate with them, to make our space (at CryoX) a place for them to meet their clients”.
For Hj Abdul Azeez, the ultimate goal for CryoX is to eventually become a one stop centre for athletes who are suffering from injuries as well as for those who need recovery after intense workouts.
Attending the launch ceremony was His Royal Highness Prince ‘Abdul Mateen who proceeded to try the Cryotherapy chamber.
Present as the Guest of Honour at the event was the Minister of Culture, Youth and Sports, YB Major General (Rtd) Dato Paduka Seri Hj Aminuddin Ihsan Pehin Orang Kaya Saiful Mulok Dato Seri Paduka Hj Abidin.
For the Cryosauna therapy, introductory packages begin at $80 for two sessions while the Normatec compression therapy starts at $40 per session, each session lasts for 30 minutes.
For more information, the public can drop by their instagram page at: @cryoxbrunei or text and call at the number: +673 8376168.
The Bruneian | BANDAR SERI BEGAWAN