The 18 local business representatives with DARe officers during the Elevate programme launch. Image: Courtesy of DARe

Darussalam Enterprise (DARe) recently held a networking session to launch the start of a new initiative called Elevate for 18 local businesses related to food & beverage at the Design and Technology Building.

Elevate is a structured cohort-based programme designed to nurture, facilitate and drive meaningful micro, small and medium-sized enterprise (MSME) growth.

It provides customised assistance where selected participants will develop tailored strategic roadmaps, provided with various business coaching sessions and mentorships, networking, funding advice and solutions as well as access to other development programmes, said DARe in a statement.

The objective of this programme is to grow promising MSMEs to be more sustainable and resilient, capable of international expansion and collaboration, and contributing significantly to the country’s industrial development which will impact positively on the economy of Brunei Darussalam.

Before the event started, DARe Chief Executive Officer Javed Ahmad shared that with COVID-19 changing the landscape for businesses, Programme Elevate is even more relevant than ever.

DARe Chief Executive Officer Javed Ahmad giving a speech at the launch of the Elevate programme. Image: Courtesy of DARe

“I hope this programme will give you that boost and guidance that your business needs and be able to add value, innovation and collaboration into your products and services,” he said.

The event was followed by a presentation led by DARe Senior Manager Nurul A’in Haji Jaafar, as well as introductions by two consulting companies who will conduct a comprehensive business review of each participating companies as the first phase of the programme.

They will work closely with companies to develop individual strategic roadmaps for all 17 businesses Consulus Pte Ltd a consulting firm based in Singapore specialises in transforming companies through the customised methodology and UCSI Consulting Group a consulting firm based in Malaysia who specialises in Blue Ocean Strategy and innovation.

In his introductions, Consulus Consultant Lawrence shared that the firm is proud to partner with DARe in grooming a champion class of promising Bruneian enterprises that can shape the world.

DARe Senior Manager Nurul A’in Haji Jaafar giving a speech during the Elevate programme launch. Image: Courtesy of DARe

“In a COVID-19 age, it is time to nurture purpose-driven companies that know how to deliver innovation with a heart,” he said.

He added: “With our presence in 16 countries and a global multi-disciplinary team from finance to design strategy, we hope to contribute to this program in the best possible way”.

The other consulting firm, UCSI Consulting Group Consultant Dr Raj Kumar expressed: “As the world is going through a reset, this is a pivotal time to reimagine and reinvent your business towards creating Blue Oceans.”

DARe’s Elevate programme was first advertised in DARe’s social media platforms on December 26 to identify food and beverage companies that have the potential to scale and grow in both the local and international market.

In the future, the enterprise added, the programme will look into other industries such as fashion and retail, and ICT & services.

For businesses that would like to know more about this programme can refer to or email for more information.



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