Image: courtesy of Dart

Brunei’s first ride-hailing business, Dart Logistics (Dart) is determined to continue its efforts to provide seamless rides around the country for locals and visitors alike.

Since its inception in May 2017, the company opened employment opportunities, supplemental sources of income, introduced a cashless payment system and achieved other milestones along the way.

Speaking with The Bruneian, Dart’s Sales and Marketing Officer, Muhammad Adib Hj Mahamud said the start-up is performing well, recording more than double growth compared to last year’s numbers.

“We recorded 40,000 rides within the first 12 months of launching and we are hoping to see further increase in the near future.”

Dart has since exceeded its 100,000 rides milestone by October last year.

Dart provides seamless rides around the country for locals and visitors alike. Image: courtesy of Dart

Flexible-hours and steady income

With close to 200 registered drivers, Dart pioneered a platform for the individuals to earn extra income with 30 per cent of its drivers earning $1,000 monthly and 7 per cent earning more than $1,800.

Meanwhile, their diligent drivers can earn up to $3,000 a month, as the drivers take home 70 to 90 per cent off each transaction.

Seamless and quality service

In a bid to make its service more seamless and convenient for its current market, the ride-sharing business added Dart Credits or an online payment feature to its app in September 2019.

The cashless method aims to give their customers an enjoyable ride without having to worry about preparing the exact amount of monies for their fares, according to Muhammad Adib.

Users can also expect an upcoming In-App chat feature to maintain the privacy of the drivers and riders’ personal details.

The ride-hailing company has made it easier for customers to pay for their rides with the introduction of Dart credits or online payment feature to its app. Image: courtesy of Dart

Outstanding achievements

The company has received numerous awards locally and regionally including the Outstanding Youth Project Award during the 14th National Youth Day in August 2019 for providing employment to its drivers where a majority are local youth.

In November last year, Dart received the ASEAN Outstanding Young Entrepreneurs Award during the ASEAN Youth Entrepreneur Forum in Kuching Sarawak.

In the same month, the ride-sharing company bagged two awards at the third Brunei Rice Bowl Startup Awards (BRBSA) namely the People’s Choice and Startup of the Year.

Faces behind the wheel

Shahrudin Jelani. Image: courtesy of Dart

Shahrudin Jelani retired from a full-time job before applying as a Dart driver-partner on a full-time basis.

“It changed my life and daily earnings (as) I did not have any monthly pension (working in) the private sector,” he said, as he expressed his gratitude for another opportunity to receive a steady monthly income.

Imelda Farrah Zohre. Image: courtesy of Dart

For Imelda Farrah Zohre, working for the company allows her to earn more than she usually does in a month without having to wait for a paycheque.

Meanwhile, Khairur Anwar Ramli said Dart allowed him to change the way he spends his time.

“I get to be my own boss, have an adventure and my earnings make me happy. As a bonus, I get to meet new people and make new friends.”

Image: Courtesy of Dart

Catering to the demand

The ride-hailing company foresees a demand for rides to and within the Temburong district following the upcoming launch of the Temburong Bridge.

As a result, the company welcomes new partner drivers to be part of the Dart community, prioritising applicants based in Belait, Tutong and Temburong.

Seamless ride anywhere, anytime

Image: Courtesy of Dart

In conjunction with Brunei’s 36th National Day, Dart is offering its users a promotion for rides to the Eco-Corridor Bridge DartStop in Batu Satu.

Users will also be entitled to a 36 per cent cashback reward on all Dart rides during National Day.

“Dart believes in giving back to the community by supporting Bruneians in all national events,” said Dart CEO and Founder, Zul’Amali Dato Paduka Hj Idris.

“We always try to support local business activities and events with ride promotions and other collaborations. In this way we hope to further spur the local economy and encourage community activities,” he added.

Beyond ride-hailing, the company strives to continue to innovate its business and improve user experience.

“We are working very closely with relevant government bodies such as the Ministry of Transport and Info-Communications (MTIC) together with the Land Transport Department (LTD) to assist and provide more public transport solutions for Brunei.”

Dart CEO and Founder, Zul’Amali. Image: Courtesy of Dart


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