A trolley containing one tray of chicken eggs sold at supermarkets nationwide. Image: Ridhwan Kamarulzaman

The Department of Economic Planning and Statistics (DEPS) recently announced seven categories of daily food set at maximum prices for five weeks beginning 1st Ramadhan until 7th Syawal.

This seasonal maximum price directive is intended to maintain the affordability of selected high-consumption essential food products, used in food preparation during the upcoming festive season.

The products are whole chicken; chicken eggs; butter; margarine; ghee; condensed, evaporated and cream milk; and flour.

Among the categories listed by DEPS

The maximum prices of whole chicken and chicken eggs are set by the Ministry of Primary Resources and Tourism (MPRT).

Moreover, these products are in addition to cooking oil and powdered infant milk, which are set a maximum price all year round.

The full list of maximum prices is available on the mobile application PenggunaBijak and the JPES website.

The Department of Competition and Consumer Affairs (DCCA) clarifies that the seasonal maximum price directive is to prevent market price of the selected essential food items from rising above a certain level.

A worker at a local supermarket at the chicken meat section. Image: Fazizuk Haqimie

This directive does not hinder businesses from setting price competitively individually to win consumers.

Consumers are encouraged to exercise the right to compare prices across stores and to be aware of choices and substitutes available, to make value-for-money purchase decisions.

Any queries related to the seasonal maximum prices directive can be directed to the DCCA through the Consumer Hotline under Talian Darussalam 123 or the DCCA’s mobile application PenggunaBijak. – Analisa Amu



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