DSTIncomm recently expanded its e-commerce business portfolio with the launching of its new e-commerce platform, Letsbuy.

The latest product allows local Micro, Small and Medium Enterprises (MSMEs) to showcase their products and services online with little start-up costs and secure payment.

Manager of Product, Sales and Marketing of DSTIncomm Pang Tion Kiat said that the marketplace opens up a window of opportunity for MSMEs to reach out to a wider range of customers through digital means.

The layout of the Letsbuy website. Image: The Bruneian

Pang noted that the pandemic crisis has resulted in the increasing demand for contactless transactions online, shifting business owners to finding alternatives to reach customers.

“We believe there will be growth opportunities for the e-commerce platform, which can transform local business, no matter how big or small, into super businesses. We believe that no seller is too small to aspire, and no brand is too big to become the business of their dreams,” he said.

According to Pang, the decision to come up with the initiative was to simplify online payments for local MSMEs by connecting them with an integrated payment gateway as well as simplifying the payment process.

Chairman of DST Board of Directors Ahmad Jefri Abdul Rahman delivering his speech at the launching ceremony of Letsbuy. Image: Fazizul Haqimie

“Most MSMEs who are operating an online business do not have a secure payment gateway,” he said, adding that existing payment solutions are often expensive especially for small businesses that only rely mostly on social media platforms to generate their business.

Furthermore, Letsbuy is also helping local businesses reach with an Omnichannel approach, providing merchants with training tools for businesses to gain more visibility and traction.

DSTncomm will provide an end-to-end online business process training to guide for Letsbuy merchants to launch their business successfully such as building their own product catalogue online, monitor sales orders, and arrange logistics, among others.

Some of the products featured in the e-commerce platform. Image: Fazizul Haqimie

Businesses onboard Letsbuy

More than 50 merchants have already registered for Letsbuy within the first few days of its launch, shared Pang.

Some of the businesses include Obsess Cosmetic, Netcom Computer House, Interhouse Company, JCMB & Fitness, Dex.a.co, Revving R Enterprise, Guan Hock Lee Hobby, and OKVY Enterprise, among others.

Currently, the website features 11 Categories to choose from which are Automotives, Babies & Toys, Electrical Appliances, Electronics & Gadget, Fashion & Accessories, Food & Beverage, Health & Beauty, Home & Lifestyle, Groceries, Sports & Lifestyle, and Others.

Chairman of DST Board of Directors Ahmad Jefri Abdul Rahman looking at a product at one of the merchants of Letsbuy. Image: Fazizul Haqimie

For one of the merchants at Letsbuy, Nadzirah Hj Bahe, the co-founder of Dex.a.co, the transition to move her Instagram-based business to an e-commerce platform is still a learning curve.

“We usually depend on Facebook and Instagram to promote our business… joining Letsbuy will help Dexaco branch out beyond social media and also to increase our brand exposure,” she said.

Established in 2018, the home-based business offers a variety of products such as designing, printing, custom-made stickers, birthday topper, business cards, and envelopes, among others.

Business owners who are interested to register as merchants with DSTINCOMM’s latest e-commerce platform can go to their website for free at letsbuy.com.bn.

Nadzirah Hj Bahe, the co-founder of Dex.a.co (R), during the launch of Letsbuy e-commerce platform. Image: Fazizul Haqimie
Chairman of DST Board of Directors Ahmad Jefri Abdul Rahman (C) with the management and staff at DSTIncomm at the launching ceremony of Letsbuy. Image: Fazizul Haqimie



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