The all-new Mercedes-Benz CLA Coupe. Image: Ridhwan Kamarulzaman

Standard Chartered Bank (SC) recently treated more than 200 of its clients to the private viewing of the all-new Mercedes-Benz models – A-Class Sedan and CLA Coupe.

During the launch at the Mercedes-Benz Autohaus, the CLA Coupe stunned the crowd with its bold yellow figure – it is larger, wider and lower in size with a more pronounced rear compared to the A-Class.

The models caught guests’ attention with their striking resemblance and elegant profiles; although the CLA has a sportier and aggressive design of the two, whereas the A-Class has a more generic yet evocative look.

The all-new Mercedes-Benz A-Class Sedan. Image: Ridhwan Kamarulzaman

On the outside, the noticeable differences would be in the headlights. The CLA Coupe has slightly larger and triangular-shaped headlights compared to the sedan, giving the CLA a more distinctive look.

Furthermore, the A-Class has its own unique design compared to other Mercedes models.

The four-door sedan has an obvious beltline strip that runs from the front headlight to the tail light compared to the exterior of the CLA Coupe that is almost entirely smooth.

Invited guests taking a look at the stunning A-Class Sedan. Image: Ridhwan Kamarulzaman

Another distinctive feature of the coupe is that it has a more aggressive hood compared to the otherwise flat hood of the A-Class.

The A-Class is seen more of a practical sedan whereas the CLA is more dramatic in flair and design, attracting a younger audience compared to the latter.

The front view of the CLA Coupe. Image: Ridhwan Kamarulzaman.

Meanwhile, on the inside, both cars share the same cabin architecture.

Its interior boasts the same superb quality you would expect from a Mercedes – Benz which includes a large widescreen cockpit, dual-layer dashboard, and new-generation multi-functional steering wheel.

Although, when viewing the inside of both sedans, the only unmatched difference the CLA has to the A-Class is its frameless doors.

A customer taking a closer look at the details of the car’s interior. Image: Ridhwan Kamarulzaman
The interior of one of the luxury models. Image: Ridhwan Kamarulzaman

As you should expect from the German automaker, the A-Class and CLA Coupe comes with premium-feel materials throughout the cabin such as synthetic leather upholstery, metal-effect trim pieces, and a Nappa leather steering wheel

Both models provide the driver and passenger ample space for headroom and legroom.

All in all, both cars also offer a cutting-edge infotainment system and advanced safety features such as the Mercedes-Benz User Experience (MBUX) infotainment system, Burmester Surround Sound System, massaging seats, and 64-colour ambient lighting, among others.

Among the features inside one of the luxury cars. Image: Ridhwan Kamarulzaman

The evening event which was held in collaboration with Jati Transport was for an extension of appreciation towards its valued customers by providing them with an exclusive preview of the latest luxury models.

Chief Executive Officer of SC Brunei Pg Aki Ismasufian Pg Hj Ibrahim said: “We believe holding events like this strengthens the relationship with the clients, allowing us to understand them and their financial needs better.”

Chief Executive Officer of SC Brunei Pg Aki Ismasufian Pg Hj Ibrahim delivering his remarks. Image: Ridhwan Kamarulzaman

On his part, General Manager of Jati Transport Alfred So said that they are delighted to host more events together with SC in the future.

“Events like this allow two international brands to leverage on their global branding power to bring an elegant lifestyle event benefiting these segments,” he said.

Present at the launch were Executive Chairman of Jati Transport Pg Anak Hj Ja’afar ibni Al-Marhum Pg Pemancha Pg Anak Haji Mohamed Alam, Deputy Head of Mission at the German Embassy in Brunei Thomas Heilmaier and Executive Director of Jati Transport Andrew Chiam.

Executive Chairman of Jati Transport Pg Anak Hj Ja’afar ibni Al-Marhum Pg Pemancha Pg Anak Haji Mohamed Alam (R), Deputy Head of Mission at the German Embassy in Brunei Thomas Heilmaier (2nd R), Executive Director of Jati Transport Andrew Chiam (2nd L) and SC Brunei CEO Pg Aki Ismasufian Pg Hj Ibrahim at the launching event. Image: Ridhwan Kamarulzaman

Azrina Zin | BANDAR SERI BEGAWAN
The Bruneian

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