Decked in red and blue, the rebranding of Brunei’s first fast-food restaurant, Express brought back nostalgic feels, memories and of course, classic tastes.
The official announcement of the new look was made on Thursday morning in Kiulap by Express Manager Alvin Lim.
“Express is the first local fast food restaurant whereby it holds a nostalgic connection. We believe it deserves the chance to flourish and go into the next decades of growth and development,” he said.
The restaurant decided to maintain its classic colours – red and blue – as they resonate with Express’ image and identity, just like when it first started.
“We have a new logo, (improved design), packaging and redesigned menu,” he said, adding that the whole renovation of the Kulap-based outlet took more than eight months to complete.
Lim added that Express was operating for a few days prior to the official announcement and customers who saw the redesign were pleased.
“They felt that the facelift is even better. It made them feel home, just like back then,” said the manager delightedly.
The new packaging is simplified with bold red and blue paired with a modernised version of Express’ iconic stripes.
Moreover, the new developments in branding and logo signify the company’s aim to become a prominent and endearing icon of Brunei’s fast food industry for years to come, with hopes of taking the brand overseas in the future.
The new iconic, fresh and modern makeover comes simultaneously with improvements of its signature menu items.
“The team has been working hard to ensure the taste will be the same. The original chicken pie, the fried chicken and (especially) the fries are back with its chunky, potato texture like how it was back then. Not forgetting the milkshakes as well,” Lim added.
The establishment also introduced new items to their existing menu which includes Fish Burger, Peach Pie and Chocolate Sundaes.
The unveiling of the new look was revealed by Lim along with long-term employees of the fast-food brand.
What made the reveal of the new look more nostalgic was the presence of the earliest staff who started at Express since day one.
Siti Armah and Noriah have been with the restaurant for 30 years and Sita has been with Express for 16 years.
“To see it come back decades later is amazing and it feels like home. I hope it ignites the same feeling for others as well,” said Siti Armah, adding that it felt like her first day at work.
The deli has been running for 30 years and first opened at the Brunei International Airport in 1988.
“With that, we give our tremendous thanks towards our customers for continuing to support and dine with us from then until today. We present to you a new era, a new express but a taste like the good ol’ days,” concluded Lim.
Customers who drop by Express from November 29 until December 1 are entitled to free chicken pies, fries and vanilla soft serves.
For more information about the updates and promotions, contact Express at 2237253 or follow their Instagram @expressbrunei.
The Bruneian | BANDAR SERI BEGAWAN
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