The Asian Shack logo located just outside of the eatery. Image: Ridhwan Kamarulzaman

The sisters that brought you Geo Eats are broadening their horizons with the opening of Asian Shack, a new restaurant that promises to deliver a taste of the East that is affordable and on the go.

The newly-opened eatery is located on the ground floor of Hau Man Yong Complex in Kiulap, offering a modern twist on the classic “Nasi Campur”; home-cooked food that speaks to individuals who are always on the move and on a budget.

Founders of Asian Shack Nurul Munawarrah Hidayah and Nurul Nadiatul Hidayah seen holding some of the dishes at the newly-opened eatery. Image: Ridhwan Kamarulzaman

Two years running their mother branch in Jerudong, owners Nurul Nadiatul Hidayah and Nurul Munawarrah Hidayah Hj Sarifuddin felt that the menu in Geo Eats did not cater to a large audience.

For Nadia and Muna, although the concept of “dishes from around the world”, which is the slogan of Geo Eats, held a certain novelty in the sultanate’s food scene, it was still “too niche” for the average Bruneian thus limiting their market.

Nurul Nadiatul Hidayah seen behind the food display selecting some food for customers. Image: Ridhwan Kamarulzaman

“We understand that (Bruneians) would always seek out Asian food at the end of the day, which is why we settled on the fast Asian food concept,” said 26-year-old Nadia in an interview with The Bruneian.

“Rice and noodles; these are foods that we gravitate towards and find comfort in. Fancy European and Western dishes are great, but for most people, these dishes are only sought out occasionally,” she added.

With this in mind, the culinary duo is hoping to cast a wider net for diners through Asian Shack which features a diverse spread of cuisines inspired from countries around the Southeast and East Asian regions.

Some of the dishes offered at Asian Shack. Image: Ridhwan Kamarulzaman
Some of the freshly-cooked dishes at Asian Shack. Image: Ridhwan Kamarulzaman

From the Korean Bulgogi, the Chicken Adobo from the Philippines, and the Nasi Kerabu of the Malay Peninsula, the menu is earnestly crafted by Nadia and Muna with the Bruneian palate in mind.

Taking a page out of Asian fast-food chains in the West such as Panda Express from the US and Chopstix Noodle Bar from the UK, the freshly cooked dishes are available on display for diners to choose from.

Served in a build-your-own-bowl style, diners will have the option of choosing the regular bowl, which gives you a choice of one meat and one vegetable side, or the large bowl, which gives you two choices of meat with one choice of vegetable – all are served on a bed of rice or noodles. 

The menu on display placed on the wall of the eatery. Image: Ridhwan Kamarulzaman
Some of the freshly-cooked dishes at Asian Shack. Image: Ridhwan Kamarulzaman

The highest price point at Nadia and Muna’s latest food joint is $5, which is limited to a number of their set meals.

Meanwhile, the regular and large bowls are priced at $3 and $4 respectively. The one-dollar Bruneian staple, Nasi Katok is also available at Asian Shack.

“I actually went to Chopstix plenty of times when I was studying in Cardiff because it was fast, cheap and readily available. I wanted to bring that experience back here in Brunei,” said the 30-year-old Muna.

The newly-opened eatery Asian Shack located on the ground floor of Hau Man Yong Complex in Kiulap. Image: Ridhwan Kamarulzaman

With Asian Shack, the sisters wanted to make sure that the dishes were not only appetising, but also affordable as they noticed the shift in spending behaviour among Bruneians.

This is even more apparent following a failed attempt at sustaining the second branch of Geo Eats called ‘Geo Eats Express’ last year when it closed down after 10 months of operations.

“With Asian Shack, it’s not just about expecting good food, we want our customers to also be happy with the prices we’ve set,” she added.

List of food available at Asian Shack. Image: Ridhwan Kamarulzaman

With their new endeavor up and running, Nadia and Muna are now determined for success, already anticipating the challenges ahead, especially in Brunei’s already highly competitive and oversaturated F&B industry.

Furthermore, the sisters are already looking at having delivery services in the near future and are aiming to update their menu on a monthly, if not, weekly basis.

“People can get bored easily, especially when it comes to food, so we have to be adaptable and keep the menu updated. Hopefully, we’ll be able to grow Asian Shack in due time,” added Muna. 

Customers seen selecting their food choices at Asian Shack. Image: Ridhwan Kamarulzaman

The Bruneian | BANDAR SERI BEGAWAN

Advertisements

Follow by Email