GHK Motors have been appointed as SONAX’s authorised detailing centre after a Memorandum of Understanding (MOU) was signed between the car dealership and Essof Enterprise, the sole distributor for German car care product, SONAX.

The signing ceremony took place at the GHK Motors Showoroom in Beribi on Wednesday, and saw Jake Goh, Director of GHK Motors and Mohd Azri Abd Rahman, General Manager of Essof Enterprise signing the agreement on behalf of their respective companies.

Jake Goh, Director of GHK Motors (L) and Mohd Azri Abd Rahman, General Manager of Essof Enterprise (R) signing the agreement during an MOU signing ceremony held at the GHK Motors Showroom in Beribi. Image: Courtesy of SONAX Brunei

In his opening remarks, Goh expressed hopes that the collaboration with Essof Enterprise can improve the overall performance while maintaining the professional car care services of GHK Motors by providing hiqh quality SONAX products to the market.

According to SONAX Brunei the network of detailing centres are aimed at serving the local car care industry from basic car wash, interior cleaning, wax to polish with quality products and services that help car owners to protect and improve the quality of their vehicles’ aesthetic.

Consumers who prefer to provide self-care for their cars can also walk in and purchase SONAX’s do it yourself (DIY) products at GHK Motors.

Jake Goh, Director of GHK Motors (L) and Mohd Azri Abd Rahman, General Manager of Essof Enterprise (R) during an MOU signing ceremony held at the GHK Motors Showroom in Beribi. Image: Courtesy of SONAX Brunei

“SONAX Brunei looks forward to work closely with GHK Motors, which not only strengthens the local auto industry but most importantly to cater and serve to our customers nationwide,” said Mohd Azri.

“There is no better way for SONAX car care to reach more to the consumer market, collaborating with GHK Motors help support the missing reach to customers,” he added.

With the signing of the agreement, SONAX Brunei is confident that GHK Motors will serve as an ideal partner especially with their variety of auto distributorship respresentation in the sultanate which include brands like Daihatsu, Mitsubishi, Chevrolet, Fuso, Chrysler, Jeep, Dodge, Jiangling Motors (JMC), Perodua, Maxus, Alfa Romeo and MG (Morris Garage).

GHK’s detailing centre, Reda Autocare is tentatively scheduled to open around mid-march.

In light of this achievement, SONAX Brunei is looking forward to further self-develop industry-leading technologies which offer car owners a holistic retail experience as well as to further innovate and grow the car care industry.

SONAX is the market leader in car care products in Germany. It has won first place in the Best Brand 2020 award car care products category for 15 years in a row from the German magazine “auto motor und sport” and the brand is one of the leading manufacturers worldwide. – Wardi Wasil

The Bruneian | BANDAR SERI BEGAWAN

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