Head of Brunei Guardian Business Jennifer Yang. Image: Ridhwan Kamarulzaman

The all-new Guardian has opened its 23rd branch at OneCity Shopping Centre with a new retail concept that leans heavily towards health and beauty through its brand new colour, orange.

Head of Brunei Guardian Business Jennifer Yang said that the colour symbolizes Vitamin C, youth and energy.

The health and beauty chain planned the new concept with the youth in mind, marking a shift from offering relatively standardised concept across its stores to catering more for the younger generation.

n addition, the refreshen retailer has made efforts to transform its offerings, including improving important categories such as cosmetic, hair care, skin care, vitamins and pharmacy.

The 23rd Guardian branch at OneCity. Image: Ridhwan Kamarulzaman

The branch will also be offering new cosmetic and derma skincare brands, as well as, providing pharmeceutical services and over-the-counter assistance.

The company aims to continue investing in innovative campaign to enchance the customer’s shopping experience.

She added that the company’s 12 years of experience in the Bruneian market is a testament to the company’s ability to adapt to the local needs.

Moreover, in conjunction with the launch, Guardian OneCity has some exciting promotions for customers.

It will be hosting its “One 23 Go Campaign” starting February 15 to March 9 where customers will stand a chance to win 23 seconds of all-you-can-grab.

Furthermore, at the end of February, Guardian will also be introducing “Beauty Days by Guardian” to promote both inner and outer beauty, empowering women to feel comfortable in their own skin.

Haji Misle Haji Abd Karim, District officer at the Bunei-Muara Distict with Jennifer Yang, Head of Brunei Guardian Business. Image: Ridhwan Kamarulzaman

During the campaign, Guardian will be offering 50 percent off on cosmetics for three weekends.

The store is located on the first floor of OneCity Shopping Centre in Sg Hanching.

For more information, contact them at halimatulsadiah@guardian.com.bn or visit their Facebook and Instagram @GuardianBrunei

The Bruneian | BANDAR SERI BEGAWAN

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