If you are a Japanese goods enthusiast, we have some great news for you!

Brunei-grown Japanese retail store, Abokado Japan Company has opened its fourth and biggest branch at The Mall, Gadong, promising to bring customers old and new a pleasant shopping experience with a bigger variety of products that are budget-friendly.

Decked in a relaxing green and white theme, Abokado’s signature colour, the latest branch stays true to its goal of giving customers a Japanese retail experience, that is meant to provide ease of mind through an extensively curated product range that is easy to browse.

Image: Wardi Wasil

Like its previous branches, The Mall branch boasts about 16 major product categories which include but are not limited to, household products, kitchenware items, DIY tools, gardenware as well as digital products and accessories.

At 3,283 square feet, it is the largest Abokado branch to date, and as such features over 8,000 unique products with over 160,000 units available, a significant level up from the 2,012 square feet and 140,000 units capacity of its first branch at Rimba Point, which opened just last year.

Image: Wardi Wasil
Image: Wardi Wasil

Despite being a fledgling brand, Abokado has opened four branches in eight months and it has cultivated a local fan base due to its commitment to providing innovative Japanese products at budget-friendly prices as Abokado products are always priced at $1.99, $2.49 or $2.99.

According to Abokado Operations Manager, Lim Kai Wei, the layout and pricing of the Abokado brand is meant to provide Bruneian customers the experience of shopping in Hyaku-en or 100-yen stores that are popular in Japan.

Image: Wardi Wasil
Image: Wardi Wasil

“We want to give our customers a similar shopping experience to stores like Daiso, and as our products are imported from Japan, customers are assured that our products are of a quality which features small Japanese innovations that bring ease to their daily lives,” he said.

He added that although The Mall branch is similar in many ways to their previous branches, what sets it apart will be high-quality items that are outside of the brand’s signature three-tier price range.

Image: Wardi Wasil
Image: Wardi Wasil

“We wanted this branch to set itself apart from the rest, not only will it include more varieties of products, but there will be products that are unique to this branch, which we will introduce soon,” continued Lim.

The Operations Manager went on to express gratitude to the customers that have supported Abokado since its launch in October 2020, noting how their household items, kitchenware products, DIY tools and stationery categories have been very popular.

Image: Wardi Wasil
Image: Wardi Wasil

“Our ultimate goal is to give customers a variety of options for their day-to-day essentials and for them to be able to purchase these products without breaking the bank,” continued Lim.

The latest Abokado branch is located on the second floor of The Mall, directly beside Focus Point.

Image: Wardi Wasil
Image: Wardi Wasil

Furthermore, in conjunction with its opening, Abokado has launched its first-ever promotion, offering a ‘Buy 5 Get 1 Free or Buy 8 Get 2 Free’ which is available until 4th July 2021 across all Abokado branches.

So drop on by to Abokado’s latest branch at The Mall and experience the diverse variety of products, from Japan with love!

Image: Wardi Wasil
Image: Wardi Wasil

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