Brunei-grown Japanese retail store Abokado Japan Company opened its first branch recently, hoping to give the Bruneian consumers a shopping experience that not only provides a variety of good quality products, but also at affordable prices.

Located at Rimba Point, Abokado opened its doors in a dazzling, yet simplified affair.

The event saw the Managing Director Wong Kim Guan and the Second Secretary at the Embassy of Japan, Kuwae Kazuhide in a ribbon cutting ceremony to officiate the launch.

Managing Director of Abokado, Wong Kim Guan and Second Secretary of the Embassy of Japan, Kuwae Kazuhide in a group photo during the grand opening of Abokado at Rimba Point. Image: Fazizul Haqimie.
Managing Director of Abokado, Wong Kim Guan giving Second Secretary of the Embassy of Japan, Kuwae Kazuhide a you during the grand opening of Abokado at Rimba Point. Images: Fazizul Haqimie.

Before the raining confetti even had a chance to settle, Abokado’s official mascot – you guessed it, an actual avocado – had already started ushering customers into the store.

Decked in a relaxing green-theme, the brand’s signature color, the premiere store features a Japanese inspired retail layout, brimming with an extensively curated product range for an easy browsing experience.

From household products, kitchenware items, DIY tools and gardenware, even digital items and fashion accessories, Abokado boasts about 16 product categories.

Some of the products featured at Abokado. Images: Fazizul Haqimie.
Abokado’s lovable mascot during the grand opening at Rimba Point. Images: Fazizul Haqimie.

Abokado has over 8,000 unique products and 140,00 items that continue to be updated and restocked following the latest trends and innovation.

With all items being imported from Japan, you will literally be spoilt for choice especially with the brand’s three-tier pricing.

All items sold at Abokado are priced either, $1.99, $2.49 or $2.99, based on the Hakyu-enn or 100-yen stores that are popular in Japan.

Some of the products featured at Abokado. Images: Fazizul Haqimie.

This, according to Wong is because Abokado strives to give Bruneians a Japanese retail experience of bringing customers convenience and ease.

Ultimately Abokado wants the consumers to be able to purchase day-to-day essential products at reasonable rates.

“All of our products are imported from Japan, so customers can rest assured that they will be of good quality, so we are very proud of sharing that with customers,” said the managing director in an interview with The Bruneian.

Some of the products featured at Abokado. Images: Fazizul Haqimie.

“It’s also worth noting that because most of our products are made in Japan, they come with small innovations that can bring ease to our daily lives, and even with these innovations, the product still falls under the same inexpensive price points,” added Wong.

He then went on to express hopes of growing Abokado into a brand that is recognized by the variety, quality and price of their products.

Customers looking through items at Abokado. Abokado boasts 16 product categories that you can choose from. Images: Fazizul Haqimie.

The brand in a statement shared that plans are already underway to set up a second and a third store in the near future.

“The next store is expected to accommodate the ever-increasing product varieties which will be replenished on a monthly basis, creating more job opportunities for Bruneians in areas of logistics and retail,” they concluded.

So what are you waiting for? Drop on by Abokado at Rimba Point, they are open daily from 10am to 10pm.

All items sold at Abokado are priced either, $1.99, $2.49 or $2.99. Image: Fazizul Haqimie.


The Bruneian | BRUNEI-MUARA

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