(L-R) VP of Corporate Strategy and Business Development Anna Clanchy, VP of Marketing Dona Johan, CEO Suzanna Suharju, VP of Information Technology Radziman Rahman and COO David Indres Chetty during a press conference. Image: Ridhwan Kamarulzaman

The newly rebranded telco imagine has revised its broadband plans to allow better speed and value for its existing customers and potential new subscribers.

Through the ‘Dream Broadband’, members of the public can now choose from 10 data options with various speed and quotas. Six of them were data-based, with the cheapest being a 20mpbs connection with 100GB data cap for $39 per month.

The unlimited plans start at $169 for a 20mbps speed. The most expensive unlimited package stood at $699, with broadband speed capped at 200mpbs. Imagine’s unlimited plans are all throttle-free.

Image: imagine

Prior to the new plans, imagine’s cheapest unlimited package was the 30mpbs connection rated at $199 per month, and the cheapest data-based plan was the 10mps speed for 50GB quota priced at $25 monthly — which is no longer available.

Imagine’s Chief Executive Officer Suzzanawati Hj Suharju told the media that the new packages were designed to accommodate the basic needs of internet consumers today.

“Our core value is simplicity. From the point of our consumers, we understand that finding the best (broadband) plan can be challenging, so we tried to simplify things and give them more opportunity to choose in terms of data and speed,” she said.

The CEO promised existing customers that transition from the old broadband plans to the new ones will be seamless. Customers can also view and adopt the Dream Broadband packages via the new imagineBroadband app from the comfort of their homes.

The firm’s Vice President of Marketing Dona Johan also explained that the new plans are a consolidation of several different plans from imagine’s previous offerings. The Dream Broadband, she said, was specifically designed based on customers’ patterns of preference.

“We came up with the data preferences based on the data we collect through public surveys last year, as well as our observances on customers’ behaviours when it comes to our fixed-line services,” she said.

Vice-President of Corporate Strategy and Business Development Anna Lee Clenchy said imagine will continue observing customers’ preferences and see how it can set it products right.

Along with the new broadband plans, imagine is currently running a promotion where existing customers can enjoy 10 per cent off their monthly bill if they sign up for a 24-month Dream Broadband plan. The offer is valid until February 29.

The company has also introduced a Dream Bundle Plan which combined broadband and postpaid mobile plans to provide greater access to the ‘Nationwide Wifi’ available at various locations throughout the country.

The firm has also invited members of the public to join its weekend activities at Times Square Shopping Centre on January 31, where its officials and staff will be present to give more insights on the company’s latest offerings.

Members of the public interested to know more about the offerings can check out imagine’s website at imagine.com.bn or contact the company at 111. They can also be reached via their social media handles.

The Bruneian | BANDAR SERI BEGAWAN

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