Indera Motors, the sole distributor and retailer of Jaguar Land Rover vehicles in Brunei, began showcasing its Jaguar Land Rover’s electric mission at the nation’s first Electric Vehicle (EV) Pilot Project Launching event at BRIDEX International Conference Centre. 

The autodealer’s participation is in line with the new Jaguar Land Rover global strategy, Reimagine, announced earlier in February 2021 by Thierry Bolloré, the chief executive of Jaguar Land Rover.

Image: Courtesy of Indera Motors

The three-day event starting 25 until 28 March will see the retailer’s first step in its electric vehicle journey.

Moreover, visitors of Indera Motor’s booth can explore Jaguar Land Rover’s range electric vehicles, participate in immersive games and test their EV knowledge.

Image: Courtesy of Indera Motors
Image: Courtesy of Indera Motors

Reimagine is a sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact, it said in a statement.

“It is the start of Jaguar Land Rover’s journey to becoming a net-zero carbon business by 2039,” it added.

Jaguar is set to become an all-electric luxury brand by 2025, whereas Land Rover will welcome six pure electric variants in the next five years. 

Image: Courtesy of Indera Motors

By the end of the decade, all Jaguar and Land Rover nameplates will be available in pure electric form. – Analisa Amu

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This article was first published on March 27, 2021 in our Weekly E-Paper issue 134



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