Malaysian champion Johor Darul Ta’zim FC (JDT) has marked another significant milestone by being the first Southeast Asian club to partner with the United Nations Children’s Fund (UNICEF).

With this landmark partnership, as reported by pageharimauselatan.com, the Southern Tigers is now at par with big clubs such as FC Barcelona, Manchester United and Olympiakos CFP for their collaboration with UNICEF. 

Image Courtesy of JDT

The JDT-UNICEF interest reflects the club’s commitment to supporting the world organisation’s efforts and is not commercial in nature. 

By associating with football clubs around the globe, UNICEF can further spread its missions to raise funds to provide humanitarian and development aid for children to realise their potentials and champion their rights.

For season 2021, the UNICEF logo is hinted to adorn the team’s jerseys akin to FC Barcelona’s in the past, further elevating the club’s status at the international level.

Image Courtesy of JDT

This further amplifies JDT’s corporate social responsibility in supporting children’s cause and drive towards providing a better future, enabling children to play football, fulfilling their aspirations as well as developing long term progress for children, families and communities.

Humanitarian interests are not new to the club and to its owner Johor Crown Prince Tunku Ismail ibni Sultan Ibrahim as they are always at the forefront making contributions and driving charities to the deserving communities. 

They were in hand to help Johoreans affected by the flood and JDT players contributed a portion of their salaries to the Johor Disaster Fund amidst the COVID-19 pandemic.

“The most important thing in an organisation is humanity. That’s why UNICEF chose to work with us. It’s also because of all our contributions and how we take care of people, not just in our club but out there as well”, said HRH in a press conference. 

Image Courtesy of JDT

This is yet another historic feat for Southeast Asian football. 

This partnership further elevates JDT as a professional global club that has won numerous accolades and titles domestically and internationally, as well as building its own stadium and associations with numerous renowned brands.

The Bruneian | KUALA LUMPUR

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