Johor Darul Ta’zim FC (JDT) has announced a landmark partnership with the international organisation UNICEF to raise funds for the betterment of children.

The cooperation with UNICEF which was inked at JDT headquarters is the first of its kind in the region and will help further increase awareness of the needs of children.

UNICEF works to ensure every child has the opportunity to grow healthy and happy, live safely and achieve their full potential.

(L-R): Head Coach of Johor Darul Ta’zim FC Benjamin Mora, HRH Major General Tunku Ismail ibni Sultan Ibrahim, the Crown Prince of Johor, and UNICEF representative in Malaysia Dr Rashed Mustafa Sarwar during the press conference. Image courtesy of Johor Southern Tigers.

The Southern Tigers may also carry the UNICEF logo on the front of the 2021 jerseys.

Having previously announced a number of international commercial partnerships that are expected to generate an income for the club, JDT also focuses on corporate social responsibility programmes to give back to society.

His Royal Highness Major General Tunku Ismail ibni Sultan Ibrahim, the Crown Prince of Johor in a press conference said that the most important aspect in a successful organisation is its human values.

“As an organisation, we are very successful commercially. So for the 2021 season, it is very important to ensure we do not lose touch with our roots and our human perspective as an organisation,” said the JDT owner.

HRH Major General Tunku Ismail ibni Sultan Ibrahim, the Crown Prince of Johor (L) and UNICEF representative in Malaysia Dr Rashed Mustafa Sarwar during the press conference. Image courtesy of Johor Southern Tigers. Image courtesy of Johor Southern Tigers.

HRH Major General Tunku Ismail added: “We are proud to announce that JDT has secured a partnership with the world’s largest organisation for the betterment of children, UNICEF. This partnership is the first of its kind between a football club and UNICEF in the region.”

The crown prince also said that the football club is happy to a position as a champion of UNICEF’s causes globally alongside his good friend David Beckham.

“… and remind ourselves that children are the future, here in Johor and all around the world,” he continued.

HRH Major General Tunku Ismail ibni Sultan Ibrahim, the Crown Prince of Johor speaking at the press conference. Image courtesy of Johor Southern Tigers.

JDT in a statement said that it has always been quick to show its humanitarian side with multiple aids to flood and earthquake victims in Johor, Penang, Pahang and Sabah, among others.

JDT players and officials also donated a portion of their salaries to the Johor Disaster Fund in the wake of the pandemic while the club donated all proceeds RM680,000 — from the 2019 JDT All-Stars Friendly to the Tunku Laksamana Johor Cancer Foundation, Women’s Aid Organisation and National Cancer Society of Malaysia.

HRH Major General Tunku Ismail ibni Sultan Ibrahim, the Crown Prince of Johor (L) and UNICEF representative in Malaysia Dr Rashed Mustafa Sarwar during the press conference. Image courtesy of Johor Southern Tigers. Image courtesy of Johor Southern Tigers.

The Bruneian | BANDAR SERI BEGAWAN

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