Malaysian champion Johor Darul Ta’zim FC (JDT) has expanded its top performance in social media as the nation’s most-followed football club.
According to their official Facebook page ‘JOHOR Southern Tigers’, JDT has amassed 3.6 million followers from three main social media platforms, ahead of other Malaysian league teams.
The main number comes from Facebook with 2.5 million, while Instagram has over 900,000 followers and Twitter with 217,000 followers.
On its Facebook page JDT said that other Malaysia Super League teams such as Kedah, Selangor and Perak have 902,000, 505,000 and 180,000 social media followers, respectively.
“The total social media followers are not only far ahead of other teams in Malaysia but also among the most at ASEAN level,” added JDT.
The statement suggests that JDT’s digital performance in Malaysia is at par with its ASEAN rivals.
With a total population of more than 270 million in Indonesia, Persib Bandung is the most popular team on social media with 14.9 million followers, followed by Persija Jakarta with 6.6 million followers.
“In Thailand, Muangthong United has the most followers at 2.6 million, while Buriram United with 2.1 million. The Philippines’ Ceres Negros has 65,000 followers, while Singapore’s Home United with 26,000 followers,” according to the club’s Facebook post.
Adding to the increase in followers is JDT’s Asian success and dual-language postings.
These factors have successfully elevated the club’s image and appeal to local and international audiences, with postings written in professional and informative tones.
Furthermore, the contents vary but relevant to the club. All official JDT social media handles highlight team events and happenings, training, club and player routines, club facts and accomplishment, as well as the history of Johor.
JDT is among those who actively amplified their merchandise and paraphernalia such as match jerseys, and promotes exciting offers and engagements with their supporters.
Using the same moniker ‘The Southern Tigers’, it clearly distinguishes the club’s social media presence compared to other Malaysian teams.
Consistency, focus and uniformed style of postings and engagements have gained new followers and gradually emulated by others.
The Bruneian | KUALA LUMPUR