Minister at the Prime Minister’s Office and Second Minister of Finance YB Dato Seri Setia Dr Hj Mohd Amin Liew Abdullah and Minister of Primary Resources and Tourism YB Dato Seri Setia Hj Ali Apong browsing through some of the products sold at the shop. Image: Waqiuddin Rajak

Korean conglomerate Shinwoo recently launched its second store in the sultanate – ‘Modern Boutique’ – which sells premium-branded goods at prices similar to the ones it set in its duty-free shop inside the Brunei International Airport.

The new outlet which is situated inside the Empire Hotel and Country Club boasts some of the renowned fashion brands including Givenchy, Maserati and Begg & Co. Besides sunglasses, watches and scarfs, customers can also find handbags of various brands.

Some of the branded products sold at the new boutique. Image: Waqiuddin Rajak
Some of the branded products sold at the new boutique. Image: Waqiuddin Rajak

Shinwoo Brunei Company’s (SBC’s) Director Sung Weon Woo told The Bruneian that the ‘downtown’ shop at the Empire Hotel and Country Club was meant to make the company’s products more accessible to the public.

“Goods sold at our airport outlets can only bought by those with boarding passes. A year after we launched our first shop, we received quite a number of request to open up our second store outside of the airport the soonest as we can,” he said.

“We have been moving very fast but business has been good for us, so that is why we are now opening up our second store here at the Empire Hotel and Country Club,” he added.

Modern Boutique’s line-up of sunglasses ready to delight customers. Image: Waqiuddin Rajak

Sung also shared that some of the products sold at the new outlet will be tax-free.

“The most important thing is that, we are looking set our product price here similar to those at our duty-free shops and that means our products can be cheaper than countries like Singapore, Hong Kong and China,” he said.

The opening of the second shop was part of the business plan outlined by Shinwoo since the opening of its duty-free shop inside the airport last year. With the ‘downtown’ shop now established, Shinwoo may proceed with its plan to establish a manufacturing plant in Brunei.

“We are still discussing with the Bruneian government on that and we can only know what kind of products we are going for after everything is confirmed,” Sung said.

“But the plan was also to help Brunei produce high-quality goods that could be exported to other countries. That is what we have promised Brunei and what we are willing to fulfill,” he added.

A shop attendant showing some of the branded goods sold at the shop to a customer. Image: Waqiuddin Rajak
A shop attendee ready to serve clients who are interested to Modern Boutique’s line-up of sunglasses. Image: Waqiuddin Rajak

Launching the new boutique was the Minister at the Prime Minister’s Office and Second Minister of Finance Yang Berhormat Dato Seri Setia Dr Haji Mohd Amin Liew Abdullah and Minister of Primary Resources and Tourism Yang Berhormat Hj Ali Apong.

Also present were Shinwoo Group President Choi Sangkwon and Korea’s Ambassador to Brunei Yoon Hyun Bong.

(From L to R:) Korean Ambassador to Brunei Yoon Hyun Bong, Minister at the Prime Minister’s Office and Second Minister of Finance YB Dato Seri Setia Dr Hj Mohd Amin Liew Abdullah, Shinwoo Group President Choi Sangkwon, Minister of Primary Resources and Tourism YB Dato Seri Setia Hj Ali Apong and Shinwoo Brunei Company Director Sung Weon Woo cutting the ribbon to launch the new boutique. Image: Waqiuddin Rajak

The Bruneian | BRUNEI MUARA

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