Local modest menswear label FARED recently unveiled its debut collection of jubah and kurta for the upcoming festive season dubbed “FARED Syawal 2021”.

The brand features six neutral-coloured pieces which materials are made from pure linen and high-quality cotton – an ideal choice for comfortable wear during Raya.

A model seen donning one of the pieces from FARED Syawal 2021 collection. Image: Courtesy of FARED

FARED founder Farid Edros, in an interview with The Bruneian, said that the move to introduce the new apparel line is aimed to diversify the options for modest menswear in the local market.

“(We know that) choices for men’s clothing is quite limited compared to women’s. I believe our choices of materials are unique and the designs are suitable for men who wish to appear stylish yet modest at the same time,” he said, adding that the collection’s art direction was assisted by 1001 Agency.

FARED founder Farid Edros (2nd L) with male models donning the pieces from FARED Syawal 2021 collection. Image: Fazizul Haqimie
FARED founder Farid Edros delivering his remarks during the launch of FARED Syawal 2021 collection. Image: Courtesy of FARED

The 26-year-old entrepreneur also shared that the label has rebranded from its previous name “Far’Ed”.

“I have always dreamt of rebranding Far’Ed. Covid-19 was definitely a blessing in disguise. I was fortunate to have the opportunity to realise that dream of mine last year and release a new collection after so long,” he added.

A model seen donning one of the pieces from FARED Syawal 2021 collection. Image: Courtesy of FARED
A model seen donning one of the pieces from FARED Syawal 2021 collection. Image: Courtesy of FARED

The exclusive collection comprises three kurtas and three jubahs with prices ranging from $55 to $75 which orders can be made via its Instagram @fefared

FARED Syawal 2021 collection was first shown to the public on February 13 at The Mall, Gadong which launching event was attended by President of Council for the Welfare of Persons with Different Abilities (MKOKU) Dato Paduka Haji Mohd Alimin Haji Abdul Wahab and Director of Tourism Malaysia Brunei Hj Ibrahim Seddiqi Talib.

FARED founder Farid Edros (3rd L) with President of Council for the Welfare of Persons with Different Abilities (MKOKU) Dato Paduka Haji Mohd Alimin Haji Abdul Wahab and representatives from Malaysia Tourism Brunei and Indonesian Tourism Brunei. Image: Fazizul Haqimie

The Bruneian | BANDAR SERI BEGAWAN

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