Bruneian businesses are urged to participate in this year’s ASEAN Business Awards (ABA) which will be held in the sultanate in conjunction with Brunei Darussalam’s Chairmanship of ASEAN.

Recently, a launching ceremony was held to introduce a series of events organised by the ASEAN Business Advisory Council (ASEAN BAC) for the remainder of the year with the final event being the ABA that is set to take place on 10 November.

ABA Chair Hj Musa Hj Adnin explained that the awards give recognition to enterprises that have excelled in a particular area and have contributed to the development of the region.

ABA Chair Hj Musa Hj Adnin delivering his opening remarks at the launch of the awards. Image: Yusri Adanan

Simultaneously, the ABA also serves as a platform to spread awareness and information concerning the ASEAN Economic Community (AEC).

With this, he believed that it is important for Bruneian businesses to register and take part once the categories have been announced, adding that their participation is significant especially with the event this year being hosted in the sultanate.

The last time Brunei Darussalam hosted the ASEAN Business Awards was in 2013.

To ensure the high-quality and independence of such a prestigious event, ASEAN-BAC engages a Strategic Partner each year to administer the implementation of the ABA Framework, and this year, Darussalam Enterprise (DARe) will be taking the lead.

Previous winner of the Country of the Star award, Al-Huffaz Management. Image source: www.facebook.com/majlisbeliabn

DARe will be developing the structure of the categories, managing the application and judging process as well as promoting participation in the awards.

“DARe focuses on building MSMEs and our objective of course is for these MSMEs to one day become large business organisations that can basically create economic growth and employment for our population,” said DARe CEO Javed Ahmad.

Special remarks by CEO of Darussalam Enterprise (DARe) Javed Ahmad as the strategic partner for the ASEAN Business Awards. Image:Yusri Adanan

“We want to make sure that we have large participation from Brunei. Though we have seen smaller participation from the country (in the past, but) I must say that working with (local) MSMEs, we may have a small population, but there are certain areas where we do punch above our weight,” he added.

In an interview with media, Legislative Council Member and Chair of ASEAN BAC, Yang Berhormat Siti Rozaimeriyanti DSLJ Hj Abd Rahman acknowledged that ensuring participation from Bruneian businesses in the awards can be “a challenge”.

The previous ASEAN Business Awards logo. Image source: https://sea-vet.net

“I guess there is always a fear from our fellow Bruneians of competing in such a big platform, but we have to believe that Brunei can do this because our MSMEs have so much potential,” she said.

“(Local enterprises should) Participate whether you win or lose, it doesn’t really matter because the experience of competing on a regional level is important,” she added.

To find out more about the series of events planned, email the organising committee at aseanbac2021events@creativobrunei.com.

THE BRUNEIAN | BANDAR SERI BEGAWAN

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