Calling all beauty fans!

Enhance your everyday look with a wide selection of well-known beauty brands such as Focallure, Masami, Make Over, Emina, Kahf, Wardah at the newly-opened shop called “Makeup Store” at The Mall, Gadong.

Makeup Store is the second flagship from local company Attaqniyyah Al-Khadra that focuses solely on cosmetic, beauty care and personal care products under one roof.

Before opening the Makeup Store, the company introduced Wardah cosmetics brand, one of Indonesia’s leading halal beauty brands into the Bruneian market in 2019 which became a go-to destination for halal beauty products

Image: Zaim Kasmat

The store is all about affordability and accessibility, said the store founder, Ferial Ferari.

“Our aim for the store is found in our tagline; #BeautyForAll, and one of our inspirations towards opening the store is our belief that beauty should not be a luxury,” he said.

He added: “We believe everyone deserves a chance to bring out the best of themselves through makeup. And we support this idea by doing our best to provide the latest and best cruelty-free products at an affordable price range.”

Image: Zaim Kasmat
Image: Zaim Kasmat

For the choice of venue, Ferial noted that shopping mall is located strategically at the heart of Gadong, surrounded by other shops, restaurants and residential which offer foot traffic into the store.

The new storefront decorated in cool shades of grey serves to offer customers accessibility and an elevated shopping experience that goes beyond its product. The Makeup Store not only focuses on providing beauty products, but emphasises customer experience.

“We also offer makeup artists to book our store as a venue for their clients and let them use our products in exchange for exposure, like doing a live-stream or promoting our store on their page. We also plan to make the services available to everyone, not just professionals,” he added.

Image: Zaim Kasmat
Image: Zaim Kasmat

He further said that the company sees a growth opportunity in the Brunei market, including the expansion of the beauty brands in the near future.

What’s in store?

Whether you are looking for colourful eyeshadow palettes or the perfect shade of lipstick, the new store offers more than 700 products across skincare, makeup, and beauty tools ranging from $2 to $30.

Take your beauty game to the next level with Focallure Sunset Palette that offers 12 selections of gorgeous nightfall-inspired shades, ranging from Firework to Sunray – a perfect blend for a romantic warm look.

Image: Zaim Kasmat
Image: Zaim Kasmat

The store also features a wide selection of make-up brushes and must-have tools for your everyday makeup essentials from firm angled brush to fill in your brow to blush brush.

One of their popular products is the Masami Sparkling Brush Kit which features five pieces of chic and cruelty-free brushes to suit your everyday need.

Whether you are a professional makeup artist or an avid make-up lover with a big collection of cosmetics, the store offers a selection of make-up storage in all shapes and sizes to keep your beauty products organised.

Image: Zaim Kasmat

Not only that, but the store features popular halal and everyday care for both men and women, under the brand Kahf and Wardah, which ranges from skincare to body care products.

For more information, visit their website at or follow their Instagram account @makeupstorebn for more updates.



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