Malaysia Healthcare Travel Council (MHTC) recently introduced the Malaysia Year Healthcare Travel 2020 (MYHT2020) campaign at the 16th Sabre Brunei Travel Fair 2019, promoting Malaysia’s hospitality and healthcare services in Brunei.
During the two-day exhibition at OneCity Shopping Centre, MHTC featured leading Malaysian private healthcare facilities KPJ Sabah Specialist Hospital and Jesselton Medical Centre at its MHPavilion.
Among the services offered by them are niche sub-specialities that include orthopaedic, oncology and breast endocrine surgery.
For KPJ Sabah Specialist Hospital, it provides peace of mind to healthcare travellers who require dialysis treatment.
The hospital has a dialysis tourism service offerings which allow patients to pre-book dialysis sessions during any time of the day, leaving the rest of their time to their chosen travel activity.
Whereas, Jesselton Medical Centre offers a digitally advanced patient experience with Smart Terminals to display Electronic Medical Records and perform other patient-needed services as well as the 640-slice CT scanner among many other cutting-edge technologies.
In addition, MHTC will also be offering exciting on-going activities such as ShareMyXperience (SMX) campaign and affordable healthcare packages for a health screening from the two healthcare.
To further kickstart, the council is running the SMX campaign, addressing the rising trend of non-communicable diseases by creating awareness on the importance of prevention through health screenings.
Moreover, visitors to the MH Pavilion will also receive a gift by doing their part for this campaign.
Chief Commercial Officer of MHTC Nik Yazmin Nik Azman said that Malaysia Healthcare has received and is still serving an increasing inflow of healthcare travellers from Brunei annually.
An estimate of RM5 million revenue comes from Bruneian medical travellers last year.
The MYHT2020 campaign, she added, seeks to reinforce healthcare around the world to prioritise their wellness, through a seamless patient experience journey and warm hospitality.
“The council assists in arranging medical appointments, greets healthcare travellers at the aerobridge if notifies earlier, hosts them at our Malaysia Healthcare Concierge and Lounge located at our airports,” said Nik Yazmin.
Malaysia Healthcare is dedicated to providing a seamless end-to-end patient journey experience for all healthcare travellers.
In 2018, more than 1,200,000 international healthcare travellers chose Malaysia as a healthcare destination thanks to its affordability and accessibility of healthcare services.
Director of Tourism Malaysia Brunei Hj Ibrahim Seddiqi Talib said that Malaysia is targeting 30 million tourist arrivals and RM100 billion revenue under Visit Malaysia 2020.
Azrina Zin | BANDAR SERI BEGAWAN