The Ministry of Primary Resources and Tourism (MPRT) will be organising the month-long Brunei Mid-Year Conference and Exhibition (Brunei MYCE 2021) slated for June, hoping to hone in on the emerging Meetings, Incentives, Conferences and Events (MICE) tourism market and attract more “business travellers” into the sultanate.

Speaking during a press conference recently, Permanent Secretary at MPRT Hjh Tutiaty Hj Abdul Wahab shared that the MYCE 2021 is intended to introduce new tourism products which are targeted towards local and international researchers and entrepreneurs.

Image: The Bruneian

With these tourism markets in mind, the ministry is hoping to expand the sultanate’s portfolio of tourism activities to go beyond just social, cultural and eco-tourism, by organising activities that revolve around “knowledge sharing, sharing new discoveries in various field as well as business and networking opportunities”.

This, in turn, she added, would contribute positively towards the nation’s GDP through the increased number of tourists and growth in economic activities which include hospitality, aviation, eateries and transportation.

“As an introduction, Brunei MYCE 2021 focuses on conferences and exhibitions or expos that bring together experts and key players from within and outside the country, especially in the fields of Islam, Forestry, Energy and Digital Technology,” continued Hjh Tutiaty.

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File photo courtesy of RB

“The four themes were selected based on the strengths and opportunities possessed by this country,” added the senior official, who is also Deputy Chairman of the Brunei MYCE 2021 Committee.

Each week in June will be committed towards one of the four main themes, beginning with the theme of Islam, which will be spearheaded by the Ministry of Religious Affairs (MoRA), Universiti Sultan Sharif Ali (UNISSA), Autoriti Monetari Brunei Darussalam (AMBD) and the Brunei Institute of Leadership and Islamic Finance (BILIF).

The following week will then explore the Forestry theme headed by the MPRT and the Brunei Climate Change Secretariat (BCCS) which will then proceed towards the theme of Energy headed by the Ministry of Energy (ME) and Brunei Shell Joint Ventures (BSJV).

Courtesy of MPRT
Image: Shutterstock

The last and final week will look at the theme of Digital Technology headed by the Ministry of Transportation and Infocommunications (MTIC) in collaboration with a number of companies within the ICT sector.

Addressing the media, the permanent secretary highlighted that separate seminars will also be organised in tandem throughout the month of June, with topics that go beyond the four main themes mentioned above.

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Exhibitions and expos will also be held throughout the month-long event run by Cityneon Displays and Construction, where the exhibition concepts and content will reflect the theme of the conferences and seminars scheduled throughout Brunei MYCE 2021.

“It is our intent to make this (Brunei MYCE 2021) an annual event,” Hjh Tutiaty went on to say, adding that the new mid-year event presents the sultanate an opportunity to not only diversify its tourism products, but to also attract diverse sets of tourists.

“As something we would like to continue on in the future, we are encouraging other agencies, public or private to look at other themes (Brunei can explore through the MYCE) in order to try and make the country into a possible hub for MICE,” she went on to say.

Image: The Bruneian

The Brunei MYCE 2021 will be held from 1 – 30 June 2021 at the International Convention Centre (ICC) in Berakas. 

Due to the current pandemic, the Brunei MYCE 2021 will focus more on local audiences and participants whereby invited international experts will take part in the event virtually.

For more information on the Brunei MYCE 2021 visit their website at https://www.bruneitourism.com/brunei-myce/ and check out the Instagram account at @bruneimyce.

THE BRUNEIAN | BANDAR SERI BEGAWAN

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