NBT Brunei has reached a historic milestone last weekend by being the first car distributor in the country to introduce a digital car launch through a microsite.
The main distributor of Toyota and Lexus vehicles in Brunei announced the exciting occasion during an exclusive media preview on Friday, December 20 at Regal Blue Production House in Kg Sungai Hanching by NBT’s Marketing Manager, Audrey Yong.
“As market leaders, we have attempted and are excited to be the first in Brunei to launch a car on a digital platform,” she said.
“We wanted to do something different this year by showcasing the car on our microsite or website before launching it in the showroom. We are doing this because we feel that digital technology is fast to reach the public,” added Yong.
The microsite was unveiled on Sunday for an 11-day countdown leading to the unveiling of the car on Thursday, January 2, 2020.
The digital portal displays an interactive segment that will reveal features of the car, ranging from the vehicle’s exterior elements to its safety aspects.
During the countdown, members of the public can log in to answer daily trivia about NBT and Toyota and stand a chance to win amazing prizes.
Put your knowledge to the test and be part of a whole new digital experience!
The Bruneian | BANDAR SERI BEGAWAN
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