Local company Netcom Computer House has reached a significant milestone with the unveiling of its new brand identity and logo, commemorating its 25th Anniversary celebration.

The new image was launched at Netcom Kiulap showroom, Setia Kenangan Complex signifying the IT company’s entrance into a new chapter of growth since its establishment in 1995.

Founder of Netcom Vincent Goh delivering his welcoming remarks during Netcom Computer House 25th Anniversary Celebration and Rebranding Launch held at Netcom Kiulap. Image: Fazizul Haqimie

Netcom has refreshed its logo, still keeping the essence of its brand identity intact while changing the design of its typeface which includes references to the original logo and colour gradient.

According to the founder of Netcom Computer House, Vincent Goh the “two dots” on the logo signifies the partnership between Netcom with its customers of partners, whereas the gradient colour represents the merging between Retail and Corporate in a way to achieve goals together.

In addition to that, the slogan “Your IT Partner” pays homage to its previous logo.

He further described the company’s new logo as a modern version of its predecessor, with the change being made in an effort to reflect on how technologies are changing as the result of the digital transformation.

“It represents how Netcom is open to change and is committed to meet the new needs of its customers in adopting the new “digital future”, even when faced with a period of uncertainty,” he shared.

(L-R): Netcom General Manager Jackie Lim, Founders of Netcom Vincent Goh and Chong King Fui cutting a cake during Netcom Computer House 25th Anniversary Celebration and Rebranding Launch held at Netcom Kiulap. Image: Fazizul Haqimie

On his part, the co-founder of Netcom Chong King Fui said that the first logo of the company carried deep and personal value for both the founders.

“I first designed the company’s first logo back in 1995 with such dedication, the design has been with us for more than two and half decades,” he said.

“We were reluctant at first to change but we had to move on with the trend and to welcome a new era. However, we still maintained some of the essences of the first logo so customers can still have the feel of its original elements,” he shared.

Founder of Netcom Chong King Fui delivering his welcoming remarks during Netcom Computer House 25th Anniversary Celebration and Rebranding Launch held at Netcom Kiulap. Image: Fazizul Haqimie
A Netcom staff demonstrating the full capabilities of the Acer Predator gaming products that are up for grabs in conjunction with Netcom Computer House 25th Anniversary Celebration and Rebranding Launch held at Netcom Kiulap. Image: Fazizul Haqimie

Netcom at the same time unveiled its new tagline “Empowering Your Digital Future” in conjunction with its 25th Anniversary.

The rebranding represents a significant step for the company to evolve and adapt as the world moves into the fourth industrial revolution.

Vincent further stated that the Fourth Industrial Revolution also brought new innovation and change to digital technologies like artificial intelligence, advanced wireless systems, and the Internet of Things.

“It is the main focus of Netcom to make these new technologies accessible and affordable to the public and businesses in Brunei,” he concluded.

Some of the the IT gadgets and products that are up for grabs in conjunction with Netcom Computer House 25th Anniversary Celebration and Rebranding Launch held at Netcom Kiulap. Image: Fazizul Haqimie
Some of the the IT gadgets and products that are up for grabs in conjunction with Netcom Computer House 25th Anniversary Celebration and Rebranding Launch held at Netcom Kiulap. Image: Fazizul Haqimie

Growth and Changes

From its small and humble beginnings, the company has grown from a small storefront selling 33.6kbps dial-up modem in Batu Bersurat to an expansion of five retail outlets nationwide.

Vincent credits much of the company’s success to his loyal employees and today it has nearly100 employees.

“We started off from the retail business in selling IT consumer products. Now, Netcom has 5 retail outlets nationwide, a dedicated corporate team, and a distribution team,” he said, adding that Netcom is also the distributor of many worldwide top brand products.

Netcom General Manager Jackie Lim, Founders of Netcom Vincent Goh and Chong King Fui along with the staff of Netcom pose for group photo during Netcom Computer House 25th Anniversary Celebration and Rebranding Launch held at Netcom Kiulap. Image: Fazizul Haqimie

Reflecting on the last 25 years, he said: “Looking back on the journey, I believe it’s the alignment of our vision and purpose that keeps us moving forward with the trust and support among each other in our team.”

For future plans, Netcom is looking to expand its business with a new office space and showroom dedicated to productivity and business technologies.

Moreover, the IT company will also continue to support the sultanate’s localisation initiative and work towards achieving up to 90 per cent local workforce towards the future, as well as to help contribute to the Ministry of Transport and Infocommunications’ Strategic Plan of turning Brunei into a ‘Connected Smart Nation’ by 2025.

Some of the IT gadgets and products that are up for grab in conjunction with Netcom Computer House 25th Anniversary Celebration and Rebranding Launch held at Netcom Kiulap. Image: Fazizul Haqimie
Some of the IT gadgets and products that are up for grab in conjunction with Netcom Computer House 25th Anniversary Celebration and Rebranding Launch held at Netcom Kiulap. Image: Fazizul Haqimie

Anniversary promotions

In conjunction with its silver jubilee, Netcom is rolling out a series of promotions, giveaways and a lucky draw for its loyal customers.

For the Anniversary Flash Deals, customers can enjoy exclusive discounts on a wide a variety of their leading brands anniversary flash deals where customers can enjoy exclusive discounts on leading brands at Netcom

Alongside the Flash Deal, customers will also get to enjoy the three-day exclusive promotion on its products from Dell Notebooks to Razer gaming accessories.

Some of the the IT gadgets and products that are up for grabs in conjunction with Netcom Computer House 25th Anniversary Celebration and Rebranding Launch held at Netcom Kiulap. Image: Fazizul Haqimie
A Netcom staff explaining some of the IT gadgets and products that are up for grabs in conjunction with Netcom Computer House 25th Anniversary Celebration and Rebranding Launch held at Netcom Kiulap. Image: Fazizul Haqimie

Not only that, but Netcom is also giving away a Razer Iskur Gaming chair to one lucky winner.

To have the opportunity to win yourself the sleek black and green Razer gaming chair that ensures maximum comfort, all you have to do is follow their Instagram @NetcomBrunei, like the post, and tag three friends.

On top of that, customers who shop at Netcom are also entitled to participate in the lucky draw from 27th Nov to 28th Feb and will stand a chance to exciting win prizes worth $10,000.

Some of the the IT gadgets and products that are up for grabs in conjunction with Netcom Computer House 25th Anniversary Celebration and Rebranding Launch held at Netcom Kiulap. Image: Fazizul Haqimie
A staff of Netcom holding a product that is up for grabs in conjunction with Netcom Computer House 25th Anniversary Celebration and Rebranding Launch held at Netcom Kiulap. Image: Fazizul Haqimie

The Bruneian | BANDAR SERI BEGAWAN

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