The new Land Rover Defender is set to arrive in Asia tomorrow, debuting across 12 countries with a special online broadcast.
The iconic SUV has been reimagined for the 21st century by the people who designed and engineered it – it is clever, capable and safe for all the family, and in a category of its own.
The unmistakable silhouette is familiar yet new. It looks tough and is tough but designed with purpose and engineered to excite.
Iconic in name, shape and capability, Defender can be personalised to allow owners to make the most of their world, said Jaguar Land Rover Asia Pacific in a statement.
Beside the peerless luxury and refinement of the Range Rover family and the highly capable and versatile Discovery SUVs, New Defender completes the Land Rover dynasty.
Driven by a passion and respect for the original, New Defender delivers a transformational breadth of capability. Advanced all-terrain technologies redefine adventure for the 21st century, remaining true to the pioneering spirit that has been a Land Rover hallmark for 71 years.
To celebrate the occasion, Land Rover is producing a special 30-minute online programme giving viewers an in-depth look into a vehicle that has the inner strength necessary to make great things happen.
Jaguar Land Rover Asia Pacific Managing Director Robin Colgan, in a statement said that there is a strong emotional attachment to Defender.
It was the only vehicle that could cope with this region’s difficult conditions, which made it a unique proposition, he said.
“We think of the Defender as part of our legacy, but it is also one owned by communities around the world. People in this region consider this vehicle very much part of their own history. They are custodians of the brand – and it will be the same for the New Defender too,” added Colgan.
Singaporean adventurer Rozz will host the digital reveal, as viewers explore Land Rover’s history and how the Defender was reimagined and engineered for the digital generation.
A selection of unique interviews will give exclusive insight into the New Defender.
On the virtual reveal, Creative Director of Land Rover Design Massimo Frascella will explain how they designed a visually compelling vehicle for a world that has changed massively since the original was created.
Executive Director, Product Engineering, Land Rover, Nick Rogers outlines how the New Defender is capable of talking to people fluently in more than 20 languages.
The New Defender will be introduced to guests across Singapore, Indonesia, Philippines, Vietnam, Cambodia, Laos, Myanmar, Hong Kong, Sri Lanka, Thailand, Brunei and Mongolia.
The online show will be aired on Land Rover Asia Pacific’s YouTube channel https://www.youtube.com/landroverasiapacific at 9pm on August 7.
The Bruneian |BANDAR SERI BEGAWAN