Progresif just unveiled their plans to transform their retail spaces, promising a fresh new look to better accomodate the changing needs and habits of the 21st century consumer.

In a press statement sent by Progresif, the brand announced multiple new phases of their retail transformation plan which seeks to re-imagine the way customers are served.

Concept art for future Progresif retail spaces Image: Courtesy of Progresif

“Since the establishment of the Unified National Networks (UNN) and the subsequent telco relaunch at the beginning of 2020, this year has seen unprecedented movement in Brunei’s communications industry,” the statement read.

“For Progresif, after launching their new One Home and One Mobile data plans in early February, the brand accelerated the development of an online sales platform with door-to-door delivery for their products in order to cope with stay-at-home orders during April through June,” it added.

With more than a thousand orders delivered in the first three months, this prompted the brand to continue the decision of rolling out their retail transformation plan which included three key developments.

These developments are namely the launch of Progresif Street Teams, the transformative renovations to Progresif stores to accommodate a new experience and the closures to the Tanjung Bunut and Kuala Belait stores.

“The public can expect a fresh new retail environment that better incorporates all of our digital products and services like Progresif Media, PAY, Events and some exciting new products that are soon to be announced,” said Devin Edwards who is leading the retail transformation project.

The fresh new experience, according to the brand, will also see Progresif Street Teams changing the direction of the current sales dynamic, with Progresif coming to consumers instead of the other way around.

According to the Progresif’s Head of Brand Strategy, Hafiza Mohamad, the brand has already planned some new engagements in the coming months including a sales roadshow, where they will be embedded at the Ministry of Finance and Economy to promote their data plans, new devices as well as advocacy projects.

“It’s an exciting time to be Progresif, and our plan is to make it equally exciting to be one of our customers,” she added.

The Bruneian | BANDAR SERI BEGAWAN

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