Local company Optimas MGMT is committed to providing effective digital marketing solutions to small and medium-sized enterprises and keen to expand its presence in the Southeast Asian region.

The company which specialises in advertising and marketing technology (AdTech and MarTech) strategies recently reached its one-year milestone with the aim to lead publishers towards the right path in maximising profits within the digital space.

Optimas, it said in a statement, also helped supporting agencies and brands to master the art of AdTech and MarTech, while staying true to their ultimate goal of steering the conversation for a data-driven Brunei – building a better digital infrastructure, improving productivity and interconnectivity. 

“As a start-up and surviving through the pandemic, Optimas began building conversations locally and regionally, with publishers and media agencies about the data-driven #DigitalBrunei initiative. From there, a whole suite of AdTech and MarTech services were derived,” it said.

For the business, it aspires to help publishers, agencies and brands to establish a good corporate image and promote products and services so as to create a better understanding with customers.

Some of the key services offered by Optimas include AdTech services, along with common digital marketing utilities and a series of value-added services. 

With a keen eye on expansion, Optimas is set to spread its wings across the region especially East Malaysia, Kalimantan, and the Philippines, while working hand in hand with partners from Malaysia, Singapore, the Philippines and India. 

“Growth rates are amongst the best in the world and it is a region filled with opportunity. Optimas knows the value of dialogue and how to help clients sustain conversations with their audiences over the long haul,” added the company.

To date, Optimas has spearheaded digital ad operations and management support for the state broadcaster’s OTT platform RTB GO, while in addition supporting a local digital publisher start-up with ad serve technology.

Optimas MGMT is the brainchild of Rabbani Mubarak, who had stints in Singapore and other APAC markets for both the public and private sectors, such as Sport Singapore for the 25th SEA Games and an MNC Digital Sports company Perform Group now known as DAZN while serving mainly for his passion for Digital Media, Sports and Marketing. 

This article was first published on March 13, 2021 in our Weekly E-Paper issue 132



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