The latest collection by Pandora – Pandora Me. Image: Ridhwan Kamarulzaman

Create your story, link by link with Pandora Brunei’s latest minimalist collection – Pandora Me, crafted for customers to express what they love.

The hand-finished sterling silver collection features micro symbols where each carries a meaning.

Customers have a selection of 18 dangle charms, a chunky chain link bracelet, two-sleek bracelets, single stud earrings and a safety pin brooch.

The Pandora Me collection encourages users to let their personality shine by choosing accessories that represent their personality and interests.

The latest collection by Pandora – Pandora Me. Image: Ridhwan Kamarulzaman

The campaign is faced by the British actress and activist, Millie Bobbie Brown, rocking her favourite symbols with personal stories behind each piece.

The Pandora Me, that’s targeted for the Gen Z, is said to be an empowering and symbolic collection.

“The beauty of Pandora Me is that one person sees a symbol one way, and someone else sees it another way. It’s a more playful way to express yourself and your story – jewellery doesn’t have to be serious,” said Pandora’s creative directors, Franscesco Terzo and A. Filippo Ficarelli.

Speaking to the Bruneian during a private event recently, Country General Manager of Pandora Malaysia & Brunei, Irene Koh, said the latest collection is available worldwide and in all markets.

The latest collection by Pandora – Pandora Me. Image: Ridhwan Kamarulzaman

“The special aspect about this collection is that it comes with micro dangle charms,” said Koh, adding that the collection will suit all markets looking to express themselves through accessories.

Even though the collection portrays a more youthful look with Brown as the face, women of all ages can wear and style it to their heart’s desire.

According to Koh, the jewellery company’s female customers are those ranging from their 20s to 40s, making the jewellery line versatile.

“Response from Bruneian customers has been great! The new collection which was made available on October 3 and days later we find that 50 per cent of our stock is already sold out even before the launch,” she said.

A customer seen trying on the new Pandora O pendant. Image: Ridhwan Kamarulzaman

Popular charms in the sultanate include the My Smile Dangle Charm, My Powerful Light Dangle Charm and the My Lovely Cactus Dangle Charm.

This year, the Danish brand has introduced nine collections with Pandora Me as the eighth and it is set to introduce another collection soon in Brunei.

During the event, customers also had the opportunity to check out the new Pandora O pendant inspired by iconic elements of our design language.

“Taking its design cue from the Pandora O symbol, a circle that represents the unifying power of jewellery and its limitless personal expressions – our new Pandora Moments O Pendant translates the essence of Pandora into a single piece of jewellery,” added Koh.

The latest collection by Pandora – Pandora Me. Image: Ridhwan Kamarulzaman

The O Pendant comes in various sizes from small to large depending on the jewellery material and customers can choose three, five and seven adornments respectively to create minimalist to maximalist looks.

“Let us know what you think, what you like, so we can gauge what Bruneians are interested in. You can expect more from Pandora with new collections and collaborations on the way”, said Koh.

Customers are encouraged to provide their feedback to the jewellery company through their official page at

Make Pandora a staple in your look and visit the local store located at the ground floor of The Mall, Gadong.

The Pandora outlet at The Mall, Gadong. Image: Ridhwan Kamarulzaman



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