A guest taking a photo of The Box signage during the opening of The Box recently. Image: Ridhwan Kamarulzaman

Food vendors at the newly opened The Box received an overwhelming response from customers, days after operating at the facility.

Most businesses had to replenish their ingredients two to three times a day as food items were selling fast, exceeding their expectations.

For Al-Wafiy Mohammad, the owner of Take 5, who shares retail space with his business partner from The Food Joint, said that he restocked an accumulated amount of 80 kilogrammes of chicken wings just for a day.

The Food Joint unit at The Box. Image: Wardi Wasil

“We had to close temporarily in between to give way for restocking while customers wanting to place their orders. We didn’t expect to be sold out during these few days,” he said feeling content.

The fast-food eatery sells six pieces of chicken wings for $5 with flavours such as The Original, Honey BBQ, Honey Mustard and the local favourite Honey Garlic.

Meanwhile, for The Food Joint, they refilled about 40 kilogrammes of beef and chicken patties twice with its best-selling burgers include Classic Chicken, Classic Beef and Royale with Cheese.

Staff of Dapur Ayam Gepuk seen preparing orders. Image: Wardi Wasil

“We are indeed happy with the positive response as our sales are more than what we expected,” said the owner of the local brand Dapur Ayam Gepuk.

Pg Muhd Abd Qayyum Pg Hj Zainal said that more than 300 pax of Ayam Gepuk meals were sold in one day.

“We only had 100 pax stocked up for the day and not even a full day yet, we already had to get new stocks,” said the 28-year-old entrepreneur.

Guests trying some samples from shops during the opening of The Box recently. Image: Ridhwan Kamarulzaman

A homegrown business selling fritters and desserts Fritz said that orders were non-stop starting from noon until 6pm selling more than 200 pieces of penyaram (fried local kuih).

Moreover, the heavy traffic into the container-style establishment contributes to the thriving business as people were excited to visit The Box – thanks to its state-of-the-art facilities.

“It is a great place for people especially families to have some quality time together. To have such unique retail space here, for us vendors it is a good opportunity to be here and do business,” said Pg Muhd Abd Qayyum.

A view of The Box during its opening night recently. Image: Ridhwan Kamarulzaman

Vendors find the venue to be “value for money and a great platform for small businesses to earn an income”.

What makes Al-Wafiy and his partner Kamal Metuddin at The Food Joint to take up tenancy at The Box is the convenience to operate.

“They have everything here such as tables, space, maintenance, cleaning and they do the marketing for us… all we have to worry about is our kitchen. So it is something new for home businesses and it is worth it,” said Al-Wafiy.

A view of The Box during its opening night recently. Image: Ridhwan Kamarulzaman

According to a representative of The Box’s management, the establishment is planning to bring in eateries that serve Thai, Vietnamese and Arabic foods, among others.

The Telanai Avenue-based facility boasts contemporary interior design and fun features such as a slide, suspension bridge and a drop pole.

The 19,864 square feet facility is a two-storey building that houses 63 units, accommodating about 300 seats and has a mini-amphitheatre at its centre.

Currently, some 21 tenants have moved in which businesses are mostly food and beverages.

Minister of Culture, Youth and Sports YB Major General (Rtd) Dato Paduka Seri Haji Aminuddin Ihsan (C) being given a tour during the opening of The Box recently. Image: Ridhwan Kamarulzaman

The Box also utilizes solar energy, water harvesting and other initiatives towards an eco-friendly environment.

The Unboxing event was attended by Minister of Transport and Infocommunications YB Dato Seri Setia Abdul Mutalib Pehin Orang Kaya Seri Setia Dato Paduka Hj Mohammad Yusof and Minister of Culture, Youth and Sports YB Major General (Rtd) Dato Paduka Seri Hj Aminuddin Ihsan Pehin Orang Kaya Saiful Mulok Dato Seri Paduka Hj Abidin.

Minister of Culture, Youth and Sports YB Major General (Rtd) Dato Paduka Seri Haji Aminuddin Ihsan and Minister of Transport and Info-Communications YB Dato Seri Setia Abdul Mutalib officiating the opening of The Box recently. Image: Ridhwan Kamarulzaman

The Bruneian | BANDAR SERI BEGAWAN

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