Progresif recently unveiled its brand new mobile store with hopes to provide customers easy access to obtain products and services straight from the customised sales vehicle.

The van which was launched as part of Progresif’s ongoing retail transformation plan, will be utilised by Progresif sales Street Team to go from one place to another conducting pop-up.

The new Progresif mobile store. Image: Abrisam Halim

Stemming from the media and infocommunications company’s longstanding promise to be a brand “that always drives progress”, the mobile store becomes the next step in Progresif’s efforts to transform the way that the company interfaces with customers and vice versa.

In her speech, Chief Executive Officer of Progresif Hajah Nurul Haniah Haji Jaafar said that true 21st Century retail means making products and services more accessible to the communities you serve, in their actual communities.

Progresif team at the launch of the mobile store. Image: Abrisam Halim

“Gone are the days where the onus is on the customer to seek out the company. The internet has altered the dynamics of modern retail and Progresif has never shied away from change, rather, the pursuit of progress is what drives us,” she said.

From a generator to screens, awnings, chairs, stools, tables, a branded canopy and more, the CEO was excited to announce that before long, Progresif will be able to have a presence in all the corners of the kingdom.

Minister of Transport and Infocommunications Yang Berhormat Dato Seri Setia Abdul Mutalib Pehin Orang Kaya Seri Setia Dato Paduka Haji Mohammad Yusof (C) with Progresif CEO Hajah Nurul Haniah Haji Jaafar (L) at the launch of the mobile store. Image: Abrisam Halim

Fresh in the wake of Progresif’s recent flagship Experience Store in Times Square Shopping Centre and their recent launch of all new “faster speeds, bigger data, better prices” Home WiFi plans, the sales vehicle launch was right on track for a company that has shown 2021 to be a year of dynamism and proactivity.

The Progresif sales vehicle was launched by Minister of Transport and Infocommunications Yang Berhormat Dato Seri Setia Abdul Mutalib Pehin Orang Kaya Seri Setia Dato Paduka Haji Awang Mohammad Yusof.

Also in attendance Permanent Secretary at Ministry of Transport and Infocommunications (MTIC) Haji Mohammad Nazri Haji Mohammad Yusof, Deputy Permanent Secretary (Infocommunications) at MTIC Haji Hairul Mohd Daud Haji Abdul Karim and Managing Director of GHK Motors Pehin Kapitan Lela Diraja Dato Paduka Goh King Chin, Board Director of Progresif Edzwan Zukri Pehin Orang Kaya Johan Pahlawan Dato Seri Setia Awang Haji Adnan.

The newly launched Progresif mobile store. Image: Abrisam Halim

THE BRUNEIAN | BANDAR SERI BEGAWAN

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