The iconic Range Rover celebrates 50 years of pioneering innovation, peerless refinement and unparalleled all-terrain capability with the release of a limited-edition new model – the Range Rover Fifty Edition.
The Range Rover was the original luxury 4×4 and, to this day it still reigns as one of the most luxurious all-terrain vehicles around, setting the benchmark with each generation.
The original luxury SUV has defined the market since 17 June 1970 and, five decades on, the Range Rover has evolved to become a family of desirable and capable luxury vehicles.
Its compelling blend of design, refinement and engineering innovation has ensured its place as the benchmark for all luxury SUVs.
Over the following 50 years, Range Rover has continued to innovate and was the first 4×4 to feature anti-lock brakes, electronic traction control and automatic electronic air suspension.
It has crossed the notoriously impassable ‘Darien Gap,’ was the first vehicle to ever be displayed at the Louvre Museum in Paris, and has even won the Paris-Dakar rally – twice.
No other vehicle combines the levels of luxury, comfort and sophistication with off-road capability and on-road performance like Range Rover.
With its clamshell bonnet, distinctive floating roof, split tailgate and trademark front fender vents, the Range Rover of today can still trace its roots back to the 1970 original.
In its golden anniversary year, it is now the most efficient, connected, luxurious and capable yet.
To celebrate its golden milestone of a motoring icon, the limited-run Range Rover Fifty will be restricted to just 1,970 vehicles globally, in recognition of the year the original Range Rover was launched.
This special edition is based on Range Rover’s Autobiography, featuring a number of bespoke exterior accents in Auric Atlas as well as two unique 22-inch wheel designs.
Customers have the option of only four different exterior colours; Santorini Black, Aruba Silver, Carpathain Grey, and Rosello Red.
However, a limited number of customers will be able to choose from a further three hues that were all available on the original Range Rover in 1970: Tuscan Blue, Bahama Gold and Davos White
Alongside the limited colours, the 50th anniversary Range Rover also comes with an array of custom badges with a ‘Fifty’ on them.
The badging features a ‘Fifty’ script created personally by Land Rover’s Chief Creative Officer Prof Gerry McGovern OBE, which will appear on the exterior of the vehicle and throughout the interior on the unique “1 of 1970” centre console commissioning plaque, headrests, dashboard and illuminated treadplates.
Moreover, the interior also comes with this delicious tan leather which is reminiscent of the classic Range Rovers.
The 50th anniversary Range Rover will be available in both standard and long-wheelbase body designs and is available with a variety of petrol and diesel powertrains.
Prof McGovern in a statement said that the Range Rover has reached an important milestone and is a luxury SUV like no other.
“The new 50th Anniversary edition commemorates the unique history of the Range Rover with carefully chosen refinements to mark its status at the pinnacle of all-terrain capability, recognising the past without being harnessed by it,” he said. – Azrina Zin
The Bruneian | BANDAR SERI BEGAWAN