Towards greater advocacy of women in aviation, Royal Brunei Airlines (RB) announced its pledge to increase female representation in key positions by 25 percent by the year 2025.

The pledge is part of a global initiative by nearly 60 signatories to improve gender balance in the aviation industry under a voluntary initiative dubbed “25by2025”, organised by the International Air Transport Association (IATA) and participating organisations.

Their commitment is to either increase the number of women in senior positions and under-represented areas by 25 per cent, or up to a minimum of 25 per cent by 2025.

Image courtesy of RB

RB is well-advanced in nearing gender balance, with only 7 per cent to reach an equal ratio of females to males employed at the company.

As of March 2021, women represented 43.6 per cent of the overall RB population, shifting the status quo in what has traditionally been a male-dominated industry.

For the pledge, RB will work to further increase by 25 per cent female participation in under-represented areas as well as in senior roles, from the Vice President level and above.

At the management and senior management levels, RB is already well represented by women. Notably, at least 40 per cent of RB Managers and Vice Presidents are women.

For the 25by2025 initiative, RB’s main focus is to promote, educate and increase visibility of female roles during its career talks and in events that champion female representation.

Image courtesy of RB

It is hoped that these actions will further appeal to the next generation of women who may explore a career in an array of roles within the industry.

RB Chief Executive Officer, Captain Haji Khalidkhan Haji Asmakhan said that as a keen adopter of change and innovation – be it in green operating practices or gender diversity and equality – RB has always sought to empower our people and lead by example.

The 25by2025 campaign, he added, complements their goals as a modern airline, and therefore, we are excited to pledge our commitment towards gender balance.

“RB women have already made great strides in breaking the glass ceiling in the industry. We were the first to have a female captain for a national airline in Southeast Asia, and in 2016, our all-female flight crew to Jeddah made headlines around the world. These notable achievements have brought us much pride and we wish to build on their success through this initiative,” said the ceo.

On her part, RB’s top female executive, Chief Financial Officer, Nurbahriah Eliza Abdullah said that joining 25by2025 demonstrates RB’s commitment to close the gender gap as we work towards the advancement of women in the industry.



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